Micro-Moments: The Future of Digital Marketing
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. So, it’s no surprise that the prominent role they now play has fundamentally changed the way we relate to the world around us. And that includes how we […]
Who’s Sleeping with You?
A new study by Adara (a travel industry leader in big data) and Hudson Crossing travel industry analyst Henry Harteveldt shows that today’s American leisure traveler is younger, more smartphone savvy and less loyal to brands. The report, titled Who’s Sleeping With You? A Detailed Look Into the US Online Hotel Guest, explores the profiles […]
