Hotel Marketing Archives - WebRezPro https://webrezpro.com/tag/hotel-marketing/ Hospitality Property Management System Tue, 24 Mar 2026 22:32:09 +0000 en-US hourly 1 https://webrezpro.com/wp-content/uploads/2019/09/wrp_logo_circle_80by80.png Hotel Marketing Archives - WebRezPro https://webrezpro.com/tag/hotel-marketing/ 32 32 Raising the Bar: How to Maximize Your Hotel Bar’s Revenue https://webrezpro.com/raising-the-bar-how-to-maximize-your-hotel-bars-revenue/ Wed, 08 Apr 2026 14:45:00 +0000 https://webrezpro.com/?p=63638 Hotels rely more and more on revenue sources outside the rooms themselves, such as activities, spa, restaurant, and bar. With revenue from ancillary sources typically accounting for over 20 percent of total earnings, optimizing every square foot is a financial necessity.  Your bar may not be the most instaworthy—yet—but that’s no reason to discount its […]

The post Raising the Bar: How to Maximize Your Hotel Bar’s Revenue appeared first on WebRezPro.

]]> WebRezPro Awarded Expedia Group Preferred Partner Status for 2026 https://webrezpro.com/webrezpro-awarded-expedia-group-preferred-partner-status-for-2026/ Thu, 12 Mar 2026 22:19:07 +0000 https://webrezpro.com/?p=63566 We’re officially among the best in hotel technology!  We’re proud to announce that WebRezPro has again achieved Expedia Group Preferred Connectivity Partner status for 2026 in recognition of our outstanding results on various technical and performance metrics.  What Does Preferred Connectivity Partner Status Mean? Expedia Group Preferred Connectivity Partner status is awarded annually to a […]

The post WebRezPro Awarded Expedia Group Preferred Partner Status for 2026 appeared first on WebRezPro.

]]> How Can Hotels Increase Visibility in AI Search Results? https://webrezpro.com/how-can-hotels-increase-visibility-in-ai-search-results/ Thu, 26 Feb 2026 16:45:00 +0000 https://webrezpro.com/?p=63348 AI is fast becoming the first layer of travel discoverability, and some AI tools even have direct booking capabilities. These platforms permeate multiple layers of the marketing funnel. Hotels that do not appear in their recommendations risk losing brand awareness, customers, and ultimately revenue.  With that in mind, here’s how to ensure your hotel stays […]

The post How Can Hotels Increase Visibility in AI Search Results? appeared first on WebRezPro.

]]> 7 Ways to Prepare Your Hotel for Spring Break Bookings https://webrezpro.com/prepare-your-hotel-for-spring-break-bookings/ Tue, 10 Feb 2026 16:45:00 +0000 https://webrezpro.com/?p=63183 Spring break is around the corner, and it’s no longer reserved for college students looking to perfect their keg stand. Families, solo adventurers, and even retirees plan seasonal escapes as warmer weather approaches. With these travelers come revenue opportunities. In 2025, American spring break spending climbed to an average of $5,325 per trip, marking a […]

The post 7 Ways to Prepare Your Hotel for Spring Break Bookings appeared first on WebRezPro.

]]> 10 Ways to Make a Good First Impression on Your Guests https://webrezpro.com/how-to-make-a-good-first-impression-on-your-guests/ Wed, 04 Feb 2026 16:37:00 +0000 https://webrezpro.com/?p=62947 Whether online or in person, a strong first impression drives guest engagement. Psychologists point to the primacy effect—that introductory interactions carry greater weight and remain more prominent in memory simply because they occur first. Guests with a positive initial view of your business are more likely to trust your property thereafter (and vice versa). You […]

The post 10 Ways to Make a Good First Impression on Your Guests appeared first on WebRezPro.

]]> How Independent Hotels Can Boost Bookings This Valentine’s Day https://webrezpro.com/how-independent-hotels-can-boost-bookings-this-valentines-day/ Thu, 15 Jan 2026 16:01:00 +0000 https://webrezpro.com/?p=4831 Love and travel go hand in hand, and many properties take advantage of Valentine’s Day to boost bookings. In fact, as a hotel, it can be hard to stand out among other hotels touting red roses, bubbles, and chocolates. To attract more guests, try doing something a little different. Whether promotions are limited to Valentine’s […]

The post How Independent Hotels Can Boost Bookings This Valentine’s Day appeared first on WebRezPro.

]]> Is Your Hotel Booking Engine Ready for Winter? https://webrezpro.com/is-your-hotel-booking-engine-ready-for-winter/ Thu, 20 Nov 2025 15:51:00 +0000 https://webrezpro.com/?p=61826 As weather cools, smart hoteliers prepare to stoke demand and welcome winter guests. From cleaning fireplaces and spicing up menus to creating irresistible packages and promoting winter experiences online, there’s a lot to do to fill rooms this season. Is your online booking engine (OBE) ready?  Your OBE doesn’t just capture bookings—it plays a significant […]

The post Is Your Hotel Booking Engine Ready for Winter? appeared first on WebRezPro.

]]> What online booking channels are best to sell my hotel inventory? https://webrezpro.com/what-online-booking-channels-are-best-to-sell-my-hotel-inventory/ Thu, 06 Nov 2025 16:19:00 +0000 https://webrezpro.com/?p=61738 There are a wide variety of online channels—your website, OTA, GDS, and metasearch—where you can sell your hotel’s inventory. Which channels are best depends on your unique property and the guests it serves. Different types of guests search for rooms on different channels, so you should know your audience before making any decisions. To help […]

The post What online booking channels are best to sell my hotel inventory? appeared first on WebRezPro.

]]> How is AI Search Changing Online Reputation Management for Hotels? https://webrezpro.com/how-is-ai-search-changing-online-reputation-management-for-hotels/ Wed, 22 Oct 2025 15:03:00 +0000 https://webrezpro.com/?p=61665 AI is rapidly changing every aspect of how guests discover and book accommodation, with 78 percent of travelers open to using it throughout their journey, from trip planning and reservations to enhancing on-site experiences. This shift in consumer behavior necessitates a corresponding shift in how hoteliers curate their online reputation and seek new ways to […]

The post How is AI Search Changing Online Reputation Management for Hotels? appeared first on WebRezPro.

]]> What are the best types of photos for my hotel’s online booking engine? https://webrezpro.com/what-are-the-best-types-of-photos-for-my-hotels-online-booking-engine/ Mon, 13 Oct 2025 15:06:00 +0000 https://webrezpro.com/?p=61637 Your hotel’s online booking engine needs a variety of photos to attract guests and generate excitement for upcoming stays, so choose one like WebRezPro that allows you to create a slideshow for each room type. Here are the kinds of professionally taken pictures that should be featured there: The right selection of carefully curated images […]

The post What are the best types of photos for my hotel’s online booking engine? appeared first on WebRezPro.

]]> How Ordinary Hotels Can Offer Extraordinary Experiences https://webrezpro.com/ordinary-hotels-can-offer-extraordinary-experiences/ Wed, 17 Sep 2025 15:14:00 +0000 https://webrezpro.com/?p=5461 Providing unique experiences enables hotels to stand out in an increasingly competitive market. Some luxury and boutique properties are extraordinary experiences in themselves—like our client Ancient Lore Village, where guests can stay in their very own leprechaun lair—and others reinforce their brand by providing exclusive activities and excursions.  However, you don’t have to be made […]

The post How Ordinary Hotels Can Offer Extraordinary Experiences appeared first on WebRezPro.

]]> Unlock the Power of Your PMS with a Customer Data Platform https://webrezpro.com/unlock-the-power-of-your-pms-with-a-customer-data-platform/ Wed, 13 Aug 2025 15:11:00 +0000 https://webrezpro.com/?p=60649 ***Guest post from Ascent360, a WebRezPro partner*** Every single interaction a guest has with your property—from pre-booking to post-check-out—contains powerful insights. These moments tell a story about your guests’ preferences, behaviors, and buying patterns. Today’s travelers expect personalization. They want timely, relevant offers that align with their habits and interests. But to deliver that kind […]

The post Unlock the Power of Your PMS with a Customer Data Platform appeared first on WebRezPro.

]]> How to Target Your Hotel’s Email Marketing More Effectively https://webrezpro.com/how-to-target-your-hotels-email-marketing-more-effectively/ Wed, 06 Aug 2025 15:44:00 +0000 https://webrezpro.com/?p=60477 With AI, social media, messaging apps, and more at your fingertips, email may seem like a Stone Age method of guest communication. After all, it was invented in the 1970s. You may as well carve your offer on a tablet and carry it to the next town, right? Wrong!  Email is still a relevant, impactful […]

The post How to Target Your Hotel’s Email Marketing More Effectively appeared first on WebRezPro.

]]> How Independent Hotels Can Cater to Solo Travelers https://webrezpro.com/how-independent-hotels-can-cater-to-solo-travelers/ Thu, 05 Jun 2025 15:06:00 +0000 https://webrezpro.com/?p=8511 If the term ‘solo travel’ conjures a vision of backpackers in a youth hostel, you may need to update your definition! While solo travel certainly attracts adventurous types, it’s no longer a niche pursuit but a movement. According to Airbnb, searches for solo travel have increased by 90% from last year, and Forbes says solo […]

The post How Independent Hotels Can Cater to Solo Travelers appeared first on WebRezPro.

]]> Unique Accommodation Experiences to Inspire Your Boutique Hotel https://webrezpro.com/unique-accommodation-experiences-to-inspire-your-boutique-hotel/ Wed, 12 Mar 2025 15:07:00 +0000 https://webrezpro.com/?p=57717 When someone mentions boutique hotels, what typically comes to mind is a quaint establishment with charming rooms, often boasting upscale amenities and personalized service. While there’s certainly nothing wrong with this classic image, we’re eager to shake things up by drawing inspiration from a broader range of unique properties. Let’s explore some incredibly creative boutique […]

The post Unique Accommodation Experiences to Inspire Your Boutique Hotel appeared first on WebRezPro.

]]> How to Maximize Conversions through Your Hotel Booking Engine https://webrezpro.com/how-to-maximize-conversions-through-your-hotels-online-booking-engine/ Thu, 20 Feb 2025 16:49:00 +0000 https://webrezpro.com/?p=38763 A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens.  From branding your booking engine to adding compelling images and ensuring accessibility, there are […]

The post How to Maximize Conversions through Your Hotel Booking Engine appeared first on WebRezPro.

]]> 7 Ways to Future Proof Your Hotel https://webrezpro.com/ways-to-future-proof-your-hotel/ Wed, 29 Jan 2025 16:41:00 +0000 https://webrezpro.com/?p=57056 The key to success for any business is staying relevant, and hotels are no exception. In a world where guest expectations are constantly evolving, lodging operators must adapt to remain competitive and memorable. Whether it’s upgrading your décor or embracing technology, staying ahead of trends is essential to delivering exceptional experiences that keep guests coming […]

The post 7 Ways to Future Proof Your Hotel appeared first on WebRezPro.

]]> An Independent Hotelier’s Guide to Intergenerational Travel https://webrezpro.com/an-independent-hoteliers-guide-to-intergenerational-travel/ Thu, 14 Nov 2024 16:34:00 +0000 https://webrezpro.com/?p=56486 According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. Intergenerational travel refers to multiple generations of a family—from boomer to baby—traveling together, and it’s going strong. Accommodations can enhance both their guest experiences and their profits by embracing this trend. Here’s how.  Beach Vacations The beach […]

The post An Independent Hotelier’s Guide to Intergenerational Travel appeared first on WebRezPro.

]]> How to Win Holiday Bookings https://webrezpro.com/how-to-win-holiday-bookings/ Wed, 06 Nov 2024 16:27:00 +0000 https://webrezpro.com/?p=15207 Both a joyful and stressful time, the holiday season brings a torrent of travelers into the market. As of 2023, 115.2 million people were predicted to travel at least fifty miles during the December 23rd–January 1st period.  While this typically means an increase in bookings, the ever-expanding selection of options (from new hotel brands to […]

The post How to Win Holiday Bookings appeared first on WebRezPro.

]]> 8 Ways to Attract Domestic Travelers to Your Hotel https://webrezpro.com/ways-to-attract-domestic-travelers-to-your-hotel/ Wed, 16 Oct 2024 14:59:00 +0000 https://webrezpro.com/?p=56033 With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domestic market is still going strong. Ninety-two percent of US domestic leisure travelers are planning a vacation over the upcoming six months (as of August 2024), and domestic travel around the globe is predicted to increase three percent […]

The post 8 Ways to Attract Domestic Travelers to Your Hotel appeared first on WebRezPro.

]]> Managing Hotel Packages: A Guide for Success https://webrezpro.com/managing-hotel-packages-a-guide-for-success/ Mon, 07 Oct 2024 15:02:00 +0000 https://webrezpro.com/?p=55957 Offering value-added packages that combine stays with extra amenities and services is a great strategy for attracting guests and driving revenue. But like any good strategy, it only works when executed with precision. From choosing what to offer and how much to charge to managing bookings and tracking revenue, each element must be well thought […]

The post Managing Hotel Packages: A Guide for Success appeared first on WebRezPro.

]]> 7 Business Travel Concerns and How to Address Them https://webrezpro.com/business-travel-concerns-and-how-to-address-them/ Wed, 02 Oct 2024 14:54:00 +0000 https://webrezpro.com/?p=55844 Business travel is on the road to recovery and predicted to reach 95 percent of 2019 levels by the end of 2024. However, the landscape has changed post-pandemic with new concerns and challenges affecting the accommodation choices business travelers make. Here’s how you can address these concerns to convince guests to book with you.  Safety  […]

The post 7 Business Travel Concerns and How to Address Them appeared first on WebRezPro.

]]> How to Drive Guest Loyalty with Hotel Tech https://webrezpro.com/how-to-drive-guest-loyalty-with-hotel-tech/ Mon, 23 Sep 2024 14:55:00 +0000 https://webrezpro.com/?p=55713 Repeat guests enable a hotel to prosper by providing a dependable income stream. According to Skift research, 30 to 60 percent of room revenue comes from guests in loyalty programs. While loyalty programs are great for hotel groups, there are other ways to earn loyal customers. Technology is key, enabling hoteliers to personalize the guest […]

The post How to Drive Guest Loyalty with Hotel Tech appeared first on WebRezPro.

]]> SMS Marketing Tips for Hotels https://webrezpro.com/sms-marketing-tips-for-hotels/ Wed, 18 Sep 2024 14:44:00 +0000 https://webrezpro.com/?p=55522 Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS). You can send notifications, responses, upsells, and more to the right guests at the right time. Read on for tips […]

The post SMS Marketing Tips for Hotels appeared first on WebRezPro.

]]>