What Do Guests Want From Your Online Booking Engine?

A smiling couple book a hotel stay online using their mobile phone

From bookings to in-room amenities, guests expect a modern, tech-enabled stay that provides convenience and comfort. Self-service options are increasingly in demand, and online bookings are at the top of the list. An online booking engine not only helps grow your profits and save staff time, it’s incredibly convenient for guests—but only if it delivers […]

What online booking channels are best to sell my hotel inventory?

Hotel online booking channels

There are a wide variety of online channels—your website, OTA, GDS, and metasearch—where you can sell your hotel’s inventory. Which channels are best depends on your unique property and the guests it serves. Different types of guests search for rooms on different channels, so you should know your audience before making any decisions. To help […]

5 Top Tech Trends Elevating Hotel Businesses

Technology elevates the experience for staff and guests

Today’s hoteliers must embrace robust, innovative technology to satisfy guests and streamline every aspect of their business, from seamless payments to self check-in.  Guests expect convenience and personalization at each touchpoint, and forward-thinking hotels are leveraging the latest trends in modern, automated software to deliver just that. Hotels that fail to adapt risk falling behind […]

List all room types to maximize bookings on the Expedia Group platform

Maximize your online hotel inventory

When you’re trying to capture people’s attention online, the details matter. Eighty percent of travelers visit online travel agencies before making a purchase. As they scroll, they often seek out specific features like king beds or particular views. If your listing is missing details about your rooms—or missing room types entirely—you could be losing out […]

How is AI Search Changing Online Reputation Management for Hotels?

Guests use AI-generated review summaries to make stay decisions

AI is rapidly changing every aspect of how guests discover and book accommodation, with 78 percent of travelers open to using it throughout their journey, from trip planning and reservations to enhancing on-site experiences. This shift in consumer behavior necessitates a corresponding shift in how hoteliers curate their online reputation and seek new ways to […]

When is the Best Time to Offer Free Hotel Room Upgrades?

An upscale hotel room with a spectacular city view

Travelers love free upgrades. Who wouldn’t be thrilled by an oceanview suite with a jacuzzi at no extra charge? You can’t blame guests for dropping subtle hints or mentioning special occasions, hoping to unlock these coveted experiences. But the magic of upgrades isn’t only for them. When used strategically, complimentary upgrades can be a powerful […]

What are the best types of photos for my hotel’s online booking engine?

Choosing the best photos for your hotel online booking engine

Your hotel’s online booking engine needs a variety of photos to attract guests and generate excitement for upcoming stays, so choose one like WebRezPro that allows you to create a slideshow for each room type. Here are the kinds of professionally taken pictures that should be featured there: The right selection of carefully curated images […]

Redefining Luxury for Modern Travelers: How Independent Hotels Can Compete Without Five Stars

Luxury is in personalization

Modern travelers aren’t chasing chandeliers anymore. They’re chasing meaning. Valets, spas, and concierges will always appeal to certain demographics, but those amenities no longer define a luxury property. Modern travelers are looking for features outside those of traditional luxury hotels, giving an important opportunity to independent properties to pounce on what only they can offer: […]

8 Common Front Desk Pain Points and How to Resolve Them

A frustrating front desk experience with an upset guest

The front desk plays a pivotal role in shaping the guest experience–it’s the first point of contact on property. And you don’t get a second chance to make a great first impression…  Despite the best intentions, operational challenges can disrupt your welcome, creating unnecessary friction that results in extended wait times, grumpy guests, and negative […]

How Does an All-in-One PMS Save Hoteliers Time and Money?

A smiling hotel operator saves time with a cloud PMS on the go in the lobby

A modern all-in-one property management system (PMS) is key to success for any lodging operation. This unified platform enables you to oversee every aspect of your property, from the front desk to the back office. And by automating routine tasks, it simplifies workflows, reduces costs, and frees staff to focus on what matters most: your […]

The Power of Personalized Upsells

Modern hotel technology makes personalized upsells easy

Personalization is key to success across a variety of industries. In fact, 80 percent of customers are more likely to do business with brands that deliver a personalized experience. This is especially true for hospitality. Exceptional stays are created by recognizing each guest as a valued individual, not simply a room number—from the warm welcome […]

Capture More Bookings with Expedia Mobile Promotions

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Recent research by Expedia Group revealed that 71% of travelers visit online travel agencies, like Expedia, on mobile devices during their path to purchase, compared to 36% of travelers who visit a hotel site on a mobile device. And they’re not just looking—consumers convert on mobile too, with 34% of them booking on a mobile […]

When Should Hotels Offer Discounts to Boost Revenue?

Hotel Discounts and Deals

Usually, it makes sense to sell your rooms for the highest price possible without oversacrificing occupancy. Though hospitality at its core is about people, making money is essential to keeping your doors open and providing memorable guest experiences.  However, there are exceptions to this general rule—times when lowering your prices can serve your overall financial […]

How to Create an Inclusive Hotel Brand: From Good Intentions to Good Business

Inclusive Hospitality

A guest rolls up to your hotel entrance, but instead of struggling with heavy doors, they glide effortlessly up the ramp. That same ramp that is crucial to wheelchair users also helps parents with strollers, guests recovering from injuries, travelers toting heavy luggage, and anyone else with mobility challenges. One thoughtful design choice, multiple beneficiaries—that’s […]

Low-Cost Experiences Hotels Can Offer on a Budget

Boardgames get guests mingling and relaxing

Though luxurious amenities such as spa treatments, personalized soaps (locally made, of course), and even aromatherapy butlers help create a great guest experience, they can also cost significantly more to provide. If you’re operating an economy hotel with a thinner profit margin, expensive additions like these may be out of your reach.  Luckily, most guests […]

5 Cool Features That Set WebRezPro’s Booking Engine Apart

A robust, user-friendly booking engine drives more bookings

WebRezPro Property Management System (PMS) comes equipped with a user-friendly, fully integrated booking engine that allows properties to accept direct online reservations—without paying commission fees. Reservation information flows directly into the PMS, eliminating manual data entry while preventing overbookings and other errors.  But this booking engine delivers far more than standard functionality. Beyond its brand-customizable […]

Unlock the Power of Your PMS with a Customer Data Platform

Activate Your Guest Data with a PMS and CDP

***Guest post from Ascent360, a WebRezPro partner*** Every single interaction a guest has with your property—from pre-booking to post-check-out—contains powerful insights. These moments tell a story about your guests’ preferences, behaviors, and buying patterns. Today’s travelers expect personalization. They want timely, relevant offers that align with their habits and interests. But to deliver that kind […]

How to Target Your Hotel’s Email Marketing More Effectively

Targeted Email Marketing For Hotels

With AI, social media, messaging apps, and more at your fingertips, email may seem like a Stone Age method of guest communication. After all, it was invented in the 1970s. You may as well carve your offer on a tablet and carry it to the next town, right? Wrong!  Email is still a relevant, impactful […]

What to Cover in Your Digital Guest Agreement

Photo illustration of finger checking boxes for hotel self check-in

Your digital guest agreement is key to smooth check-ins—setting clear expectations, minimizing misunderstandings, and laying the foundation for a great stay. From hotel policies to check-in instructions, it should communicate important terms of the stay, so guests understand what’s expected of them.  WebRezPro includes customizable guest agreements that can be used for hotel guest self […]

An Independent Hotelier’s Guide to Booking Pace

Illustration of calendar showing rate of hotel bookings

Getting guests through your doors isn’t just about luck; it’s about understanding patterns, planning ahead, and making smart moves. Rather than crossing your fingers and hoping for the best, use your data to show you the way. In addition to occupancy, ADR, and RevPAR, there’s another key metric that reveals whether your pricing and operational […]

Three Steps to Get Guests to Book Direct

Person using hotel booking engine on phone

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, direct bookings are the most valuable. As of 2024, direct website bookings made an average of $519 per reservation compared with an OTA average of $320. Because direct bookings involve no commission fees, they’re generally more profitable. […]

Dynamic Pricing and Loyal Guests: Will It Scare Them Away?

The right price grows bookings, loyalty, and revenue

***Guest post from RoomPriceGenie, a WebRezPro partner*** There’s a saying: “You know you’re priced right when your customers complain—but still buy.” While not exactly the warmest sentiment, it reflects a real-world truth: pricing is a balancing act between maximizing revenue and maintaining guest trust. For many hoteliers, especially those who pride themselves on guest loyalty, dynamic […]

How to Manage OTA Bookings and Commissions Profitably

OTA bookings

Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error. Mistakes lead to guest dissatisfaction, billing […]

How to Pick the Best Guestroom Access Solution for Your Independent Hotel

Hotel room access through door with electronic lock

When it comes to modernizing hotel operations, your guestroom access solution is key (pun intended) to balancing security, efficiency, and guest experience. But with so many options—from traditional key cards to PIN codes to mobile keys and even biometric access—it can be hard to know what’s right for your independent property.  To help you make […]