Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will outline the steps required to begin marketing on this powerful platform. Getting Started Set up account >> To begin, navigate to the Google Ads site, and click […]
A Hotelier’s Guide to the Holiday Season
You’re probably just beginning to take down your Halloween decor, but pretty soon you’ll have new decorations to put up. Christmas is fast approaching, and you need to be prepared. The holidays are an excellent time for hotels to increase occupancy, up-sell bookings, and delight guests. So, it’s time to start planning. Here’s a quick […]
Is it Crystal Clear? How to Prevent and Manage Cancellations and No-Shows
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve even personally handwritten a welcome note to leave on the desk of a high-profile guest. Then, the phone rings or the hours tick by. There’s been a […]
Unlocking Mobile Keys for Independent Hotels
The mobile revolution has and continues to impact the hospitality industry in a big way. According to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Survey, incorporating mobile technology into the guest experience results in higher guest satisfaction. This is no surprise considering the ubiquity of smartphones. From Googling the answer to a […]
A Smile Will Never Be Obsolete: How to Maximize Positive Employee-Guest Interactions
The 2015 J.D. Power North America Hotel Guest Satisfaction Index Study revealed that guest satisfaction reached a record high, driven by a significant drop in the number of guests who experienced a problem during their stay. The study found that staff interactions with guests have a huge impact on mitigating problems; there is a 50 […]