Bleisure Travelers: How Hoteliers Can Capitalize on this Travel Trend
In the past, vacationers and those traveling for work were distinct demographics. And they were marketed to in very different ways. But a new type of traveler has emerged that merges the two worlds. More and more, business travelers are extending their trips in order to get in some sightseeing and leisure time (hence the moniker […]
Accommodating the Bleisure Traveler
Glamping… staycation… Brangelina (oops)… Whether or not you’re a fan of combining two different words to make one, the “bleisure” travel trend is growing stronger. A bleisure traveler is a business guest who extends their stay in order to enjoy the destination. Adding leisure time to a business trip is a cost-effective way to get […]
