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California Hotel & Lodging Association (CH&LA)

Established in 1893, CH&LA is recognized as one of the most influential state lodging associations in the U.S.A. The CH&LA is a membership organization dedicated to communicating and protecting the rights and interests of owners and operators and being their indispensable business resource, by providing educational training and cost-saving programs for all segments of the industry, and supporting strategic alliances to promote Californian tourism.