Innovative Hotel Digital Marketing Campaigns to Inspire Us
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all angles — on social media, search engines, websites, YouTube videos, mobile apps, emails, TV, text messages — and consumers are becoming adept at tuning them out. To cut through the noise, brands must […]
Not Just a Pretty Room: Selling an Experience
Travel is a profoundly meaningful experience, and travelers — whether Millennials, Gen-Xers or Baby Boomers — are increasingly looking for immersive, authentic travel experiences. As travelers we don’t just want to see a place, we want to feel it, even at the end of the day when we return to our lodgings. Hotel stays are […]
Mobile Messaging: The New Way to Communicate with Guests
The pathways of communication between businesses and consumers have changed a lot in recent years. It wasn’t really that long ago when our only options for contacting a business were by phone, post or by physically popping in. Nowadays, in addition to these traditional methods of communication, most businesses also engage with customers via email […]
6 Social Media Recommendations for Independent Hoteliers in 2016
Seventy-six percent of travelers post vacation photos to social networks, and 52 percent of Facebook users say friends’ photos inspire their travel plans. With social media playing such a big role in inspiring travelers and sharing experiences, a strong social media presence and strategy is more important than ever for lodging operators. Whether you’re new […]
The Secret to Being a Top Travelers’ Choice Hotel
Just over a week ago, TripAdvisor® announced their 2016 Travellers’ Choice award winners, recognizing hotels for exceptional service, quality and value based on the quality and quantity of traveler reviews. Some of our WebRezPro customers made the cut and we want to say a BIG CONGRATULATIONS to each and every one! (We’ve included a list […]
The Power of Post-Stay Emails: Top Tips for Independent Hoteliers
Nowadays, most lodging operators send confirmation emails to customers upon booking. Many properties also capitalize on their customers’ growing anticipation of their stay by sending pre-arrival emails… But how about after the guest checks out? As a lodging operator, are you sending post-stay emails to your guests? Many of our WebRezPro customers have found that […]
A Smile Will Never Be Obsolete: How to Maximize Positive Employee-Guest Interactions
The 2015 J.D. Power North America Hotel Guest Satisfaction Index Study revealed that guest satisfaction reached a record high, driven by a significant drop in the number of guests who experienced a problem during their stay. The study found that staff interactions with guests have a huge impact on mitigating problems; there is a 50 […]
Boost Revenue with Hotel Gift Certificates
Gift certificates (or gift vouchers or gift cards) are a very popular option when it comes to gift giving. To many people, a gift certificate is the ideal gift, allowing the recipient to choose what to spend it on and/or when. Hotel gift certificates hold a prepaid amount (or customer credit) for future use at […]
Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season
During this past week I’ve noticed mornings are becoming chillier, the leaves are slowly beginning to turn, and as I write this, rain is steadily falling from a stone-gray morning sky. Fall is coming. This may bring a sigh of relief from lodging operators coming out of a crazy busy summer, but the end of […]
How Hotels Can Make the Most of User-Generated Content
Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study found that 97 percent of Millennials post to social media while traveling. That user-generated content (UGC) — the photos, tweets, posts and reviews travelers share on social media, review websites and blogs — […]
Futuristic Hotel Technology That’s Here Now
Technology is progressing at a rapid pace; in the hospitality industry, big hotel chains like Starwood are currently testing some space-age gadgetry that could come straight from a sci-fi movie. You probably wouldn’t guess that visiting a hotel chain’s headquarters would be like getting a peek into Batman’s Batcave, but that’s kind of what it […]
The Lowdown on Upselling: Good for Your Hotel, Good for Your Guests
From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue on existing sales. We’re talking about airlines offering seat upgrades and wine to enhance a flight, or the McDonald’s® server asking, “Do you want fries with that?” While not all upselling efforts are […]
Big-Hotel Tips for Small Properties
Big-brand hotels and small, independent properties offer different guest experiences; and that’s the way it should be. Some travelers like the familiarity and predictability of staying with an international chain, while others are attracted to the unique, local experiences offered by smaller lodgings like inns and B&Bs. And some travelers could go either way. Big […]
Cultivate Loyalty with Targeted Guest Communications
It’s getting very competitive out there in the world of hospitality, and the expectations of today’s technology-savvy travelers are only getting higher. To stand out, hoteliers are directing more energy toward refining their brand, and travelers are responding to that. Guests are looking for properties with personality and expect more personalized service; they’re looking for […]
Get Rated! Proven Tips for Getting More Online Reviews
When you look at your hotel listing on review websites, do you feel like a tumbleweed should blow past? If a lack of reviews is making your property look like a ghost town, we have some ideas for you. According to this article on hospitality.net, travelers are nearly four times more likely to choose a […]
