Three Focus Areas for Building a Profitable Hotel Identity
***Guest post from SiteMinder, a WebRezPro partner*** Creating a profitable business in any sector is a challenge, but doing so in the hotel industry is another kettle of fish altogether. Countless factors impact the potential success of a hotel – including those out of your own control. So is there a way of simplifying the conversation […]
Hotel Merchandise Ideas to Boost Revenue and Brand Presence
Creating, promoting, and stocking hotel merchandise is a significant undertaking for busy hoteliers. However, the potential payoff can be worth it. Travelers are always looking to take a piece of their destination home with them or for their loved ones. While selling souvenirs in your gift shop isn’t new, hoteliers are taking this concept to […]
Building a Brand: An Independent Hotelier’s Guide
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]