5 Ways to Increase Direct Bookings
Online travel agencies (OTAs) are here to stay. And that’s okay; when used well, they can be an extremely valuable marketing tool. But no matter how successful your partnerships with OTAs are, you should never neglect opportunities to boost direct bookings. With the lowest cost of acquisition (no hefty commissions required), these reservations are just too […]
From Outrageous to Outstanding: 5 Imaginative Hotel Marketing Approaches to Get the Creative Juices Flowing
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing how to do it. Guests seek originality; hoteliers seek inspiration. How does one achieve that indefinable connection to a potential guest? We can’t claim to offer an easy answer to that question (if […]
What to Look for when Purchasing a New PMS
Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee staff—among numerous other tasks. The right property management system (PMS) can alleviate a lot of the work and stress associated with property management and improve operational efficiency. There are many systems on the […]
Location First Marketing: A Hotelier’s Guide
It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary for winning customers. Then the internet happened. Suddenly, people could find what they were looking for online, and everyone became a potential customer, regardless of location. […]
Over, Under, and Double: A Hotelier’s Guide to Booking Crises
Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to avoid double-bookings can leave units unnecessarily vacant. Here’s a quick guide to dealing with and reducing booking crises. Overbooking Overbooking inventory is a strategy used by […]
Hoping For Happy Customers? Start With Happy Employees
For anyone in the hospitality industry, customer satisfaction is priority number one. Happy guests become loyal guests whose engagement and advocacy help spread your marketing reach. So how do you ensure customer satisfaction? Of course, quality facilities and amenities are a must, but a quick scan of Trip Advisor proves that exceptional staff play a critical […]
Summer is Coming! How Hoteliers Can Start Preparing Now
The temperature is rising here in the Northern Hemisphere, and summertime is finally in our sights. Hoteliers far and wide are heading into their busiest season as people look forward to enjoying the great weather, longer days, and their children’s time off school. It’s an exciting time for any business, but there are also greater pressures […]
Be the Jazz Musician: Improvise Your Way to a Higher ADR
The Average Daily Rate (ADR) is one of the key metrics to measure the performance of a hotel. Because rooms are priced differently depending on their size, location, and amenities, the ADR (room revenue divided by the rooms sold) helps you understand how much rent is generated by each room on average. Your ADR will fluctuate […]
Carmel Resort Inn
Carmel Resort Inn is located in beautiful Carmel by the Sea in California and offers a choice of accommodation including king rooms and one- and two-bedroom suites. The pet-friendly hotel has many amenities such as free WiFi, BBQ facilities and some kitchenette suites. Carmel Resort Inn has just started using our cloud-based WebRezPro Property Management System to help with […]
Inn at the Pier
Located in the beautiful and popular summer town of Cavendish, Prince Edward Island, the INN at the PIER Waterfront Country Inn offers accommodation in a variety of modern guest rooms and two vacation homes. Parasailing is available at the resort and a restaurant is located onsite. The Inn at the Pier has just started using our cloud-based WebRezPro Property […]
Beyond the Bedroom: Hotel Design Trends for 2018
Today’s savvy nomad has realized that the hotel experience is an integral aspect of travel. Hotels are no longer merely the place of a morning departure and evening return, the place to shower and sleep, the place just to hang one’s hat; many guests expect their hotel to be an experience and an extension of its […]
It’s Time to Get Personal: Delighting Guests with Individualized Experiences
Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest in, video streaming services suggest content catered to our tastes and preferences, and google searches return results that reflect our location and online history. Personalization is no longer a perk; It’s a convenience […]
Is it Crystal Clear? How to Prevent and Manage Cancellations and No-Shows
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve even personally handwritten a welcome note to leave on the desk of a high-profile guest. Then, the phone rings or the hours tick by. There’s been a […]
Micro-Moments: The Future of Digital Marketing
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. So, it’s no surprise that the prominent role they now play has fundamentally changed the way we relate to the world around us. And that includes how we […]
4 Considerations for Choosing the Right OTAs
Online travel agencies (OTAs) have taken the hospitality industry by storm. What began as a platform for selling excess inventory when demand was low, has grown to dominate the entire booking landscape. Today, the majority of reservations worldwide are made via these online platforms, which makes OTAs an essential component of all lodging operators’ distribution […]
A Hotelier’s Guide to Valentine’s Day
Ever feel like you’re in a marketing rut? It can be challenging to find new and exciting ways to connect with customers and improve your bottom line. Fortunately, there are moments sprinkled throughout the year that offer unique opportunities to mix things up: Holidays! Whether it’s New Year’s Day, Easter or Halloween, public holidays are […]
North Shore Lodge
North Shore Lodge is located in Grand Lake, Colorado and offers unique mountain accommodation for romantic getaways and family adventures. Mountain Lakes Lodge features adorable themed cabins on the Granby-Shadow Mountain Canal and many of the cabins boast great views of the canal, a horse pasture and the mountain from their decks! This dog-friendly property also features a […]
Start the New Year Right: Hospitality Trends for 2018
And just like that, 2017 has passed! We hope you had a wonderful (and profitable!) holiday season, and are excited about the year to come. January is a month for resolutions—an opportunity to reflect on the past year and think of ways to improve in the next. This is just as true for businesses as […]
WebRezPro’s Top 5 Blog Posts of 2017
It’s been a big year of blogging here at WebRezPro. We’ve covered a wide range of topics—from digital marketing to hotel operations—aimed to support independent hoteliers. As 2017 comes to a close, we’d like to take a look back at the most popular posts of the past year. Here are the top 5 blog posts […]
The Rangeley Inn
Located in Rangeley, Maine on the waterfront of Haley Pond, The Rangeley Inn is a restored landmark property that offers 21 guest rooms, seven suites, and 14 waterview units with decks. The hotel provides an impressive array of amenities, including an onsite seasonal bar. The Rangeley Inn has just started implementing our cloud-based WebRezPro Property Management System to help with their […]
Pricing 101: A Guide for Independent Hoteliers
One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of […]
Meadowlark Motel
The Meadowlark Motel in Maggie Valley, North Carolina, makes an excellent home base when exploring western North Carolina. Close to Cataloochee Ski Area and nested in the Blue Ridge Mountains, this motel offers 38 spacious, comfortable accommodations, including cottages, cabins and guest rooms. All rooms are equipped with free WiFi and some have kitchens and/or Jacuzzis! The Meadowlark Motel has […]
Pets Welcome: Considerations for Accepting Four-legged Guests
If you are a pet owner (or know one), then you understand how attached people are to their furry friends. Dogs and cats (and a myriad of other critters!) are important members of 66% of American families. That’s a pretty significant portion of the population that has to factor their pets into all sorts of […]
Hotel Sutter
Located in the heart of wine country, Hotel Sutter in Sutter Creek, California, offers modern amenities with historic charm. Offering 24 guest rooms and suites with handcrafted quilts and complimentary toiletries, this hotel also boasts on-site dining, two lively bars and free WiFi. Hotel Sutter has chosen to use our cloud-based WebRezPro Property Management System to help with their operations. […]