Hotel Marketing Trends to Watch This Year
2023 has arrived with plenty of innovative marketing trends on the horizon, from fresh openings in social media to shifts in SEO. This year, guests are socially and safety conscious with both the environment and Covid-19 occupying their mental space. Here are important hotel marketing trends to help elevate your strategy and revenue this year. […]
An Independent Hotelier’s Guide to Virtual Hotel Tours
Advertisers have always tapped into the power of imagination. In fact, it’s the first step in creating desire. Studies show that the imagination increases guests’ intention to travel and imagining experiences can impact purchase decisions even weeks later. “Evoking the imagination as a strategy of influence” (Petrova and Cialdini) is not a new concept for […]
Hotel Marketing Trends for 2022
As we look forward to the new year, it’s a good time to reflect on how much the world has changed in only a couple of years. What’s fascinating is how technology that existed before the pandemic was harnessed by the hospitality industry to make it through these difficult times with grace, optimism, and warmth […]
