Pricing 101: A Guide for Independent Hoteliers
One of the most challenging things for hoteliers is determining how to price inventory. Charging too much will deter customers and increase vacancy, while charging too little can significantly undercut your revenue. It’s not an easy problem to tackle, and there are a few different approaches that can be taken. Here’s a quick overview of […]
Pets Welcome: Considerations for Accepting Four-legged Guests
If you are a pet owner (or know one), then you understand how attached people are to their furry friends. Dogs and cats (and a myriad of other critters!) are important members of 66% of American families. That’s a pretty significant portion of the population that has to factor their pets into all sorts of […]
Marketing 101: A Guide for Independent Hoteliers
There are a lot of moving parts to juggle when running a hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending to on-site matters. While it’s obviously critical to ensure a quality experience at your hotel, you won’t have any guests to impress if you’re […]
Choosing a Loyalty Program that Works for Independent Hotels
In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests book 50% more rooms each year when they are involved in a loyalty program. That’s a lot of extra revenue! Traditionally, these programs were the […]
A Hoteliers Guide to Targeting Millennials
People have a lot to say about Millennials—some of it flattering, some of it less so. But whatever your opinion about Generation Y (born in the ’80s and ’90s) they’re one that cannot be ignored by marketers in any industry. Now outnumbering baby boomers, and aging into financial independence, Millennials have become a powerful cohort […]
Ancillary Sales: Maximizing Total Hotel Revenue
While the rooms department is the dominant revenue driver in most hotels, and selling more rooms is central to growing hotel revenue, many lodging operators are now taking a more holistic approach to revenue management. Today, a hotel stay is much more than a clean room and a comfortable bed. In such a competitive space […]
Beat Your Competition this Busy Season
Here in the north the days are warming up, travelers are planning their summer vacations, and accommodation providers are eagerly anticipating more guests. But along with higher occupancy comes more pressure and strain on property staff — the high season can be an exciting but stressful time! With increasing competition in the hotel industry, it’s […]
Essential Elements of a Hotel Website
Your hotel’s “shop window” to the world, your hotel website is the platform through which most new customers first become acquainted with your property. Through your website, prospective guests should get an accurate view of your property that leads to an informed booking decision. For a hotel website to successfully lead customers along the path […]
It Only Takes One Bad Experience: Don’t Send Your Guests Packing!
As consumers, customer service is important to most of us across the board, from retail to utilities. How many bad experiences are we prepared to put up with before switching brands? Our tolerance of bad service tends to depend on the availability or quality of the actual product. In the case of hotels, where customer […]
7 Smart Social Media Practices for Hotels in 2017
Social media is an important part of an overall marketing strategy for most businesses these days — and just like any other digital application, it’s always evolving. To stay competitive on social media, lodging operators need to keep up with their platforms’ latest tools and trends and test new strategies to stand out. Here are […]
WebRezPro’s Top 5 Hotel Management Blog Posts of 2016
From hotel marketing to technology to general operations, we’ve discussed a lot of topics on the WebRezPro blog over the year and we hope you’ve found our posts useful and relevant to your property. To wrap up the year on our blog, we thought we’d highlight our five most popular posts of 2016. It’s not […]
Accommodating the Bleisure Traveler
Glamping… staycation… Brangelina (oops)… Whether or not you’re a fan of combining two different words to make one, the “bleisure” travel trend is growing stronger. A bleisure traveler is a business guest who extends their stay in order to enjoy the destination. Adding leisure time to a business trip is a cost-effective way to get […]
Instagram Tips for Independent Hotels
Launched in 2010, Facebook-owned Instagram has approximately 500 million users and ranks as the eighth most popular social network worldwide (out of 21 leading networks). But what really make Instagram an exciting marketing channel is the level of engagement it drives; Instagram delivers significantly more engagement than Facebook and Twitter per follower, its visual appeal […]
Innovative Hotel Digital Marketing Campaigns to Inspire Us
In a digitally saturated world of marketing, traditional advertising campaigns just aren’t cutting it anymore. Promotional messages come at consumers from all angles — on social media, search engines, websites, YouTube videos, mobile apps, emails, TV, text messages — and consumers are becoming adept at tuning them out. To cut through the noise, brands must […]
Family Travel is on the Rise! Kid-Friendly Ideas for Hoteliers
You may have noticed that family and multi-generational travel is featured on many travel trend lists for the year ahead (like this one from Condé Nast Traveler, and this one from Virtuoso®). Family travel is on the rise — perhaps that’s partly because the world is becoming more accessible and many extended families find themselves […]
2016 Online Marketing Checklist for Independent Hoteliers
The holiday rush is almost upon us, so now’s a good time to get a head start on strategizing for success in the New Year — after all, 2016 is just around the corner! With US adults spending an average of six hours a day on digital media, your digital marketing strategy is one thing […]
Boost Revenue with Hotel Gift Certificates
Gift certificates (or gift vouchers or gift cards) are a very popular option when it comes to gift giving. To many people, a gift certificate is the ideal gift, allowing the recipient to choose what to spend it on and/or when. Hotel gift certificates hold a prepaid amount (or customer credit) for future use at […]
It’s Official: Travelers Want More Mobile
There’s a big push for mobile services in hospitality and a lot of statistics to support going mobile, but aside from mobile-friendly websites and mobile bookings, do travelers really want more? A recent study by The Center for Hospitality Research at Cornell University of Hotel Administration revealed that yes, they do. The study surveyed more […]