A Smile Will Never Be Obsolete: How to Maximize Positive Employee-Guest Interactions
The 2015 J.D. Power North America Hotel Guest Satisfaction Index Study revealed that guest satisfaction reached a record high, driven by a significant drop in the number of guests who experienced a problem during their stay. The study found that staff interactions with guests have a huge impact on mitigating problems; there is a 50 […]
How Hotels Can Make the Most of User-Generated Content
Thanks to the mobile web and social media, travelers are sharing their travel experiences more than ever; in fact, one recent study found that 97 percent of Millennials post to social media while traveling. That user-generated content (UGC) — the photos, tweets, posts and reviews travelers share on social media, review websites and blogs — […]
The Lowdown on Upselling: Good for Your Hotel, Good for Your Guests
From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to enhance the customer experience and maximize revenue on existing sales. We’re talking about airlines offering seat upgrades and wine to enhance a flight, or the McDonald’s® server asking, “Do you want fries with that?” While not all upselling efforts are […]
It’s Official: Travelers Want More Mobile
There’s a big push for mobile services in hospitality and a lot of statistics to support going mobile, but aside from mobile-friendly websites and mobile bookings, do travelers really want more? A recent study by The Center for Hospitality Research at Cornell University of Hotel Administration revealed that yes, they do. The study surveyed more […]
3 Mobile Musts for Hoteliers in 2015
Of all adult Internet users in the world, 80 percent own smartphones. We are firmly planted in the Age of Mobile. In our world where increasingly connected travelers rely on their smartphones for planning, booking and experiencing travel, lodging operators must incorporate mobile technology into business strategies across the guest life cycle to remain competitive […]
