10 foolproof social media tips for independent hotels
We’ve blogged recently about online leisure traveler trends and digital marketing strategies, both of which highlight the relevance of social media in hospitality marketing. Social media has become an invaluable digital marketing tool and is a great way to manage your customer relationships. There are so many options when it comes to choosing a social media […]
Six recommendations for your hotel’s digital marketing budget in 2014
Last week we blogged about US online leisure traveler trends according to a report by Adara and Hudson Crossing. The report showed that 123.3 million travelers researched hotels online this year, and 92% of those made online reservations. It also showed that today’s travelers don’t go anywhere without their smartphones, 9 out of 10 travelers […]
Considering a Cloud-based PMS? Here’s What to Look For…
If you’re considering a cloud-based PMS you’re far from alone; the hospitality sector is turning to cloud technology at a rapid pace. The low upfront investment (no extra hardware costs), no IT or data security headaches (the vendor takes care of it), fast and simple system setup, anywhere access and free system upgrades are the […]