How to Make Your Hotel’s Social Media Giveaway a Success
Social media is a critical part of the marketing mix for independent properties and drives internet word of mouth. Succeeding on social media enables you to raise brand awareness and move potential guests along the marketing funnel. One of the ways hotels—and other businesses—increase awareness on social media is through giveaways. Everyone loves free stuff, […]
A Hotelier’s Guide to Social Media Marketing by Channel
The internet is a big place filled with office memes, cat videos, and competitor hotels. And while you don’t have to be everywhere, you do have to be where your target audience is. In addition to a mobile-friendly website, your hotel needs to be on the right OTAs and social media channels. An estimated 4.9 […]
Social Media Tune Up: 5 Tips for Hoteliers
While various channels may change and disappear, social media is here to stay. It’s like the blackberry bush in your garden. You can pull the roots up all you want, but it isn’t going anywhere. You may as well harvest the berries. More than half the world uses social media for everything from baby updates […]
4 Simple Tips for Boosting Your Hotel’s Social Media Presence
Social media used to be a job that was conducted off the side of someone’s desk when they had free time. Nowadays, it can be a full-time commitment. The problem is most hoteliers simply don’t have the time or staff to execute a full-blown social media strategy, never mind hiring someone full-time to manage it. […]
TikTok Tactics for Hotels
Trendy dance routines, how-tos, and cute pets… TikTok is known for its random but strangely addictive short-form videos. So you’d be forgiven if it hadn’t crossed your mind as a place to market your hotel—until perhaps recently when the social media platform surpassed Google to become the world’s most popular web domain in 2021. But […]
Tips for Insta-Success: An Instagram Checklist for Independent Hotels
It used to be photos in magazines and scenes on television that inspired us to travel, but the internet has made the world much more accessible, inspiring our dreams anywhere, anytime. While we are still motivated by traditional media and recommendations from friends and family, we’re also now constantly influenced by online campaigns and social […]
