
Raising the Bar: How to Maximize Your Hotel Bar’s Revenue
Hotels rely more and more on revenue sources outside the rooms themselves, such as activities, spa, restaurant, and bar. With revenue from ancillary sources typically accounting for over 20 percent of total earnings, optimizing every square foot is a financial necessity. Your bar may not be the most instaworthy—yet—but that’s no reason to discount its revenue potential. The global bar and cafe
