Redefining Luxury for Modern Travelers: How Independent Hotels Can Compete Without Five Stars
Modern travelers aren’t chasing chandeliers anymore. They’re chasing meaning. Valets, spas, and concierges will always appeal to certain demographics, but those amenities no longer define a luxury property. Modern travelers are looking for features outside those of traditional luxury hotels, giving an important opportunity to independent properties to pounce on what only they can offer: the indulgence of intimacy, local immersion, and
October 8, 2025
