How to Increase Hotel Guest Retention: A Guide to Managing VIP & Repeat Guests
Repeat guests form the backbone of the hospitality industry and ensure your business thrives in a competitive, ever-changing marketplace. Building a loyal client base is worth your while; bringing in a new customer is five to seven times as expensive as preserving an existing relationship. Repeat customers also spend significantly more—67 percent, according to BIA Advisory Services. While these stalwarts deserve a
May 13, 2026
