TripConnect™ Cost-Per-Click (CPC)
https://www.tripadvisor.com/TripConnect
TripConnect Cost-Per-Click (CPC) is a click-based advertising campaign that empowers independent properties to compete against OTAs for direct bookings through TripAdvisor. By driving conversion-ready visitors directly to your own online booking engine, TripConnect CPC helps independent properties to maximize direct bookings and spend less on OTA commission fees