Here Come the Baby Boomers. Is Your Hotel Ready?
There’s been much ado about Millennials (born early 1981 through 1996)—and for good reason. As the largest generation in the U.S., tech-savvy Millennials have driven the evolution of hospitality (think online presence, mobile apps, social media, and personalized experiences). However, in our warranted efforts to please the young people, we must be careful not to […]
A ‘Boomer’ Travel Checklist for Independent Hotels
As COVID-19 vaccines roll out, the tourism industry is injected with optimism. Soon, safer travel will see the return of guests who, we may add, are in desperate need of a vacation! An impending travel boom will be led by the Boomers, according to G Adventures. In the western world, this generation of retirees between […]
