How is AI Search Changing Online Reputation Management for Hotels?

Guests use AI-generated review summaries to make stay decisions

AI is rapidly changing every aspect of how guests discover and book accommodation, with 78 percent of travelers open to using it throughout their journey, from trip planning and reservations to enhancing on-site experiences. This shift in consumer behavior necessitates a corresponding shift in how hoteliers curate their online reputation and seek new ways to […]

Digital Communication Strategies to Drive Hotel Revenue

Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]

How to Compose the Perfect Hotel Booking Confirmation Email

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Your booking confirmation email lets guests know you’ve received their booking, have all their details correct, and that there will be a place for them when they arrive. It’s that little bit of reassurance they need that everything went smoothly. But booking confirmation emails do more than simply confirm a guest’s booking. It’s your first […]

Travel Trends and Guest Expectations by Generation

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It’s a tall order to find common ground in a group of people born between 1946 and 2012. Spanning four generations, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z play influential roles in shaping the travel industry for different reasons.  Much of what you do to target a specific generation will invariably appeal to […]

How to Help Your Hotel Guests Be Good Guests!

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Every hotel has guests you remember with a wince, whether it’s because they called reception 15 times, hurled their keys at your head, or dumped their toddler at the front desk for free babysitting. Both the guest and staff experience depend on happy, satisfied guests. While some may be beyond help (you can offer a […]