Is Your Hotel Booking Engine Ready for Winter?
As weather cools, smart hoteliers prepare to stoke demand and welcome winter guests. From cleaning fireplaces and spicing up menus to creating irresistible packages and promoting winter experiences online, there’s a lot to do to fill rooms this season. Is your online booking engine (OBE) ready? Your OBE doesn’t just capture bookings—it plays a significant […]
What online booking channels are best to sell my hotel inventory?
There are a wide variety of online channels—your website, OTA, GDS, and metasearch—where you can sell your hotel’s inventory. Which channels are best depends on your unique property and the guests it serves. Different types of guests search for rooms on different channels, so you should know your audience before making any decisions. To help […]
How is AI Search Changing Online Reputation Management for Hotels?
AI is rapidly changing every aspect of how guests discover and book accommodation, with 78 percent of travelers open to using it throughout their journey, from trip planning and reservations to enhancing on-site experiences. This shift in consumer behavior necessitates a corresponding shift in how hoteliers curate their online reputation and seek new ways to […]
What are the best types of photos for my hotel’s online booking engine?
Your hotel’s online booking engine needs a variety of photos to attract guests and generate excitement for upcoming stays, so choose one like WebRezPro that allows you to create a slideshow for each room type. Here are the kinds of professionally taken pictures that should be featured there: The right selection of carefully curated images […]
How Ordinary Hotels Can Offer Extraordinary Experiences
Providing unique experiences enables hotels to stand out in an increasingly competitive market. Some luxury and boutique properties are extraordinary experiences in themselves—like our client Ancient Lore Village, where guests can stay in their very own leprechaun lair—and others reinforce their brand by providing exclusive activities and excursions. However, you don’t have to be made […]
Unlock the Power of Your PMS with a Customer Data Platform
***Guest post from Ascent360, a WebRezPro partner*** Every single interaction a guest has with your property—from pre-booking to post-check-out—contains powerful insights. These moments tell a story about your guests’ preferences, behaviors, and buying patterns. Today’s travelers expect personalization. They want timely, relevant offers that align with their habits and interests. But to deliver that kind […]
How to Target Your Hotel’s Email Marketing More Effectively
With AI, social media, messaging apps, and more at your fingertips, email may seem like a Stone Age method of guest communication. After all, it was invented in the 1970s. You may as well carve your offer on a tablet and carry it to the next town, right? Wrong! Email is still a relevant, impactful […]
How Independent Hotels Can Cater to Solo Travelers
If the term ‘solo travel’ conjures a vision of backpackers in a youth hostel, you may need to update your definition! While solo travel certainly attracts adventurous types, it’s no longer a niche pursuit but a movement. According to Airbnb, searches for solo travel have increased by 90% from last year, and Forbes says solo […]
Unique Accommodation Experiences to Inspire Your Boutique Hotel
When someone mentions boutique hotels, what typically comes to mind is a quaint establishment with charming rooms, often boasting upscale amenities and personalized service. While there’s certainly nothing wrong with this classic image, we’re eager to shake things up by drawing inspiration from a broader range of unique properties. Let’s explore some incredibly creative boutique […]
How to Maximize Conversions through Your Hotel Booking Engine
A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens. From branding your booking engine to adding compelling images and ensuring accessibility, there are […]
7 Ways to Future Proof Your Hotel
The key to success for any business is staying relevant, and hotels are no exception. In a world where guest expectations are constantly evolving, lodging operators must adapt to remain competitive and memorable. Whether it’s upgrading your décor or embracing technology, staying ahead of trends is essential to delivering exceptional experiences that keep guests coming […]
An Independent Hotelier’s Guide to Intergenerational Travel
According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024. Intergenerational travel refers to multiple generations of a family—from boomer to baby—traveling together, and it’s going strong. Accommodations can enhance both their guest experiences and their profits by embracing this trend. Here’s how. Beach Vacations The beach […]
How to Win Holiday Bookings
Both a joyful and stressful time, the holiday season brings a torrent of travelers into the market. As of 2023, 115.2 million people were predicted to travel at least fifty miles during the December 23rd–January 1st period. While this typically means an increase in bookings, the ever-expanding selection of options (from new hotel brands to […]
8 Ways to Attract Domestic Travelers to Your Hotel
With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domestic market is still going strong. Ninety-two percent of US domestic leisure travelers are planning a vacation over the upcoming six months (as of August 2024), and domestic travel around the globe is predicted to increase three percent […]
Managing Hotel Packages: A Guide for Success
Offering value-added packages that combine stays with extra amenities and services is a great strategy for attracting guests and driving revenue. But like any good strategy, it only works when executed with precision. From choosing what to offer and how much to charge to managing bookings and tracking revenue, each element must be well thought […]
7 Business Travel Concerns and How to Address Them
Business travel is on the road to recovery and predicted to reach 95 percent of 2019 levels by the end of 2024. However, the landscape has changed post-pandemic with new concerns and challenges affecting the accommodation choices business travelers make. Here’s how you can address these concerns to convince guests to book with you. Safety […]
How to Drive Guest Loyalty with Hotel Tech
Repeat guests enable a hotel to prosper by providing a dependable income stream. According to Skift research, 30 to 60 percent of room revenue comes from guests in loyalty programs. While loyalty programs are great for hotel groups, there are other ways to earn loyal customers. Technology is key, enabling hoteliers to personalize the guest […]
SMS Marketing Tips for Hotels
Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS). You can send notifications, responses, upsells, and more to the right guests at the right time. Read on for tips […]
Haunting Hotel Experiences to Thrill Guests
With Halloween approaching, the season for ghosts, ghouls, and goblins is right around the corner. It’s a great time to market to guests who like their stay with a few shivers, and these haunted hotels have their offerings down pat. Read on for inspiration! 1886 Crescent Hotel & Spa 1886 Crescent Hotel & Spa knows […]
Fresh Fall Marketing Ideas to Spice Up Your Shoulder Season
With mornings becoming chillier and leaves beginning to turn, shoulder season is on its way. However, it isn’t the quiet, sleepy travel period that it used to be as concerns over cost, climate change, and overtourism drive guests to book differently. Seventeen percent of summer trips are planned for September after Labor Day this year, […]
Better Together: Advantages of a PMS and CRM Integration
Your property management system (PMS) is the digital command center of your lodging business, enabling you to streamline reservations, housekeeping, accounting, guest communications, and much more. However, for your PMS to be most effective, it should integrate with your other software to maximize efficiency and the power of your data. Point of sale (POS), online […]
7 Simple Ways to Personalize the Guest Experience
Today’s travelers seek personalized guest experiences, which in turn require robust, flexible hotel technology. Personalization is no longer a trend—it’s an expectation. However, it doesn’t have to be complicated or expensive. In fact, small, independent lodgings are perfectly positioned to curate individualized stays for their guests. Here are seven simple ways to do it. Build […]
5 Tips for Making the Most of Your Hotel Lobby
Your hotel’s lobby is the heart of your hotel. Could it be doing more for your bottom line and your guests? With a little forethought and planning, your property’s lobby could be much more than just a place to check in. Here are five tips to make the most of your lobby and transform it […]
Peak Season Prep: An Independent Hotelier’s Checklist
As we head into summer in the Northern Hemisphere, properties are gearing up for peak season. This preparation can both excite and intimidate lodging providers. On one hand, occupancy and revenue are up (yay!), but on the other, the pressure is on to maintain top-notch service with less time and more stress (eek!). It’s a […]