How to Maximize Conversions through Your Hotel Booking Engine
A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens. From branding your booking engine to adding compelling images and ensuring accessibility, there are […]
9 Ways to Drive Traffic to Your Hotel Website
Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work. With strong traffic, a website is a powerful asset. It increases brand awareness, adds to the guest experience, and, most importantly, brings in commission-free bookings. It’s the one online space that is entirely […]
Marketing Priorities for Independent Hoteliers This Year
Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […]
7 Simple SEO Tips for Independent Hoteliers
Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images and videos are the stars of the show while the website design plays a supportive role. Where is SEO in this analogy? Backstage, making sure the show goes on! The right keywords, meta […]
Five Key Pieces of a Winning Hotel Website
Does web design for your hotel give you an “uh-oh” feeling in your stomach? Do you have a great property, but you aren’t sure how to market it online? You’ve come to the right place. We lay out key strategies of hotel website design to make sure your guests hit that “book now” button. If […]
5 Hotel Website Design Tips to Boost Bookings
Your website is the hub for all information and content regarding your property and is often the first thing people see when they search for and interact with your business. For these reasons, it’s important for your site to not only be aesthetically pleasing but also intuitive and user-friendly. While it’s important to adapt and […]
COVID-19 May Benefit Direct Bookings—Is Your Hotel Ready?
According to Larry Mogelonsky of Hotel Mogel Consulting, COVID-19 might be a boon for direct bookings. As OTAs (online travel agencies) struggle with mass cancellations due to the pandemic, travelers are finding it difficult to access overloaded customer support systems (online and on the phone) to process cancellations, refunds and credits. As Mogelonsky pointed out […]
Best E-Commerce Practices for Independent Hotels
When you think of “e-commerce,” online retail sites like Amazon, eBay and Etsy probably first come to mind. But have you ever thought of your property’s website as an e-commerce site too? E-commerce refers to commercial transactions that are conducted electronically over the internet, so if your hotel website processes bookings through an online booking […]
How to Sell Hotel Rooms Without Offering Discounts
Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the idea ‘you get what you pay for’ and discounted rates can indicate a hotel-in-trouble. For many, price determines quality, and price is likely to determine […]