How an Independent Hotel Can Stand Out Online
The world’s preferred marketing and communication platform, the Internet is a boundless yet crowded space — everyone’s online. So how does a business stand out against the noise? A hotel’s online strategy is more important than ever. Online marketing tactics evolve with technology and the way the Internet is used. For Internet users today, the […]
Algonquin Dream Catcher Motel
The Algonquin Dream Catcher Motel is located in Whitney, Ontario, just two minutes from AlgonquinPark’s east gate. Open year-round, this property offers guest rooms equipped with kitchenettes, air conditioning and free WiFi. A cabin is also available from May through October. The Algonquin Dream Catcher Motel has just started using our cloud-based WebRezPro.com Property Management […]
11 Practical Ways to Increase Direct Bookings
In an OTA-dominated online hotel market, every property strives for more direct bookings. While OTAs and traditional travel agents are effective for increasing occupancy and exposure, direct bookings boast the lowest cost of acquisition and are better for a hotel’s bottom line. Here are 11 practical ways lodging operators can tip the scales in favor […]
Mobile Messaging: The New Way to Communicate with Guests
The pathways of communication between businesses and consumers have changed a lot in recent years. It wasn’t really that long ago when our only options for contacting a business were by phone, post or by physically popping in. Nowadays, in addition to these traditional methods of communication, most businesses also engage with customers via email […]
The Copper Swan
The Copper Swan is a 27-room boutique hotel in Wellfleet, Massachusetts, in the heart of Cape Cod. Situated right on Duck Creek with incredible views of the bay marsh, this hotel offers a variety of individually decorated rooms and suites in several buildings. Amenities include complimentary breakfast, a tavern, and wedding facilities. The Copper Swan […]
6 Reasons Every Independent Hotel Should Operate in the Cloud
Cloud hospitality technology is changing the game for independent hotels by putting the kind of technology previously reserved for the big brands (and their big budgets) into the hands of operators of small- and mid-sized lodgings. Independent properties now have access to automated and innovative tools that streamline daily operations, provide deeper insights, and improve […]
How a Booking Channel Interface Works with WebRezPro PMS
Lodging operators often ask us how and why WebRezPro Property Management System (PMS) integrates with online distribution channels. They are both great questions, and because they pop up so frequently, we thought it would be helpful to write a blog post about why a property should integrate their online distribution channels with their PMS, and […]
Qupqugiaq Inn
The Qupqugiaq Inn in Anchorage, Alaska, is an artistic and hip, yet unpretentious and community oriented destination, perfect for independent travelers. This hotel offers an assortment of rooms types, including superior, classic, and value rooms, and Japanese style sleeping pods. The Qupqugiaq Inn has just started using our cloud-based WebRezPro Property Management System to help […]
6 Social Media Recommendations for Independent Hoteliers in 2016
Seventy-six percent of travelers post vacation photos to social networks, and 52 percent of Facebook users say friends’ photos inspire their travel plans. With social media playing such a big role in inspiring travelers and sharing experiences, a strong social media presence and strategy is more important than ever for lodging operators. Whether you’re new […]
Hotel Website Design Trends for 2016
For lodging operators who are thinking about sprucing up their property’s website in the year ahead, here are some important current and emerging website trends that are particularly relevant to hospitality and tourism businesses. Each trend highlighted below helps to tell a hotel’s story — which, due to travelers’ desire for unique experiences and personalization, […]
The Power of Post-Stay Emails: Top Tips for Independent Hoteliers
Nowadays, most lodging operators send confirmation emails to customers upon booking. Many properties also capitalize on their customers’ growing anticipation of their stay by sending pre-arrival emails… But how about after the guest checks out? As a lodging operator, are you sending post-stay emails to your guests? Many of our WebRezPro customers have found that […]
Inn at Middletown
The Inn at Middletown is a beautiful 100-room hotel in historic downtown Middletown, Connecticut, and close to Wesleyan University. The hotel offers a wide range of amenities including meeting and banquet space, onsite dining, a swimming pool, a fitness center, free WiFi and valet parking. The Inn at Middletown has just started using our cloud-based WebRezPro Property Management […]
2016 Online Marketing Checklist for Independent Hoteliers
The holiday rush is almost upon us, so now’s a good time to get a head start on strategizing for success in the New Year — after all, 2016 is just around the corner! With US adults spending an average of six hours a day on digital media, your digital marketing strategy is one thing […]
Online Hotel Bookings Continue to Rise: How to Get Your Due Share
According to data recently released by the TravelClick North American Distribution Review, online channels continue to lead hotel bookings. In the second quarter 2014, OTAs experienced the largest increase in bookings, up 12 percent over last year, followed by brand.com bookings with a 6.9 percent increase, and then the GDS channel with 2.9 percent. (Read […]