5 Tips for Designing a Hotel Loyalty Program that Really Works
In a previous post about the benefits loyalty programs can bring to independent hotels, we highlighted a study by the Center for Hospitality Research at the Cornell School of Hotel Administration that showed independent hotels enjoyed an average 50 percent increase in annual revenue per enrolled guest, due to increased room-nights purchased. The research provides […]
Hotel Loyalty Programs: Not just for chains!
Guest loyalty programs have long been an exclusive perk of big brand hotels, attracting repeat business with credit toward a free stay. Now, thanks to the quick and overwhelming rise of OTAs, travelers are more informed than ever and shop around extensively before choosing where to stay. Travelers are becoming less loyal to brands, seeking […]