Is Your Hotel Booking Engine Ready for Winter?
As weather cools, smart hoteliers prepare to stoke demand and welcome winter guests. From cleaning fireplaces and spicing up menus to creating irresistible packages and promoting winter experiences online, there’s a lot to do to fill rooms this season. Is your online booking engine (OBE) ready? Your OBE doesn’t just capture bookings—it plays a significant […]
What are the best types of photos for my hotel’s online booking engine?
Your hotel’s online booking engine needs a variety of photos to attract guests and generate excitement for upcoming stays, so choose one like WebRezPro that allows you to create a slideshow for each room type. Here are the kinds of professionally taken pictures that should be featured there: The right selection of carefully curated images […]
5 Cool Features That Set WebRezPro’s Booking Engine Apart
WebRezPro Property Management System (PMS) comes equipped with a user-friendly, fully integrated booking engine that allows properties to accept direct online reservations—without paying commission fees. Reservation information flows directly into the PMS, eliminating manual data entry while preventing overbookings and other errors. But this booking engine delivers far more than standard functionality. Beyond its brand-customizable […]
Three Steps to Get Guests to Book Direct
While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, direct bookings are the most valuable. As of 2024, direct website bookings made an average of $519 per reservation compared with an OTA average of $320. Because direct bookings involve no commission fees, they’re generally more profitable. […]
Common Booking Confirmation Mistakes to Avoid
Your booking confirmation email is often the first direct communication between the guest and your property. Across multiple industries, confirmation emails boast an exceptional click-through rate of 65 percent. Done right, they reinforce the positive first impression made by your website and booking engine while building excitement for the stay and driving ancillary revenue. However, […]
Using Incentives to Boost Direct Bookings
The relationship between OTAs and hotels is a complex one. While hoteliers often resent the steep commissions OTAs charge, they also rely on them for a large chunk of their bookings. And for OTAs, well, without hotel inventory, they lose their most profitable business. The reality is that, for now and in the foreseeable future, […]
How to Maximize Conversions through Your Hotel Booking Engine
A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens. From branding your booking engine to adding compelling images and ensuring accessibility, there are […]
Big-Hotel Tips for Small Properties
Big-brand hotels and independent properties offer different guest experiences, and that’s the way it should be. Some travelers enjoy the familiarity and predictability of an international chain, while others are attracted to the unique local experiences provided by smaller lodgings like inns and B&Bs. Others could go either way! Big or small, each property needs […]
Getting to Know WebRezPro: Direct Online Bookings
Direct bookings are the backbone of an independent hotel’s website and business. Not only are they commission free, driving higher profit, they allow the property to collect critical information (email, phone number, etc.) required to form a relationship with the guest, boosting loyalty. With a robust booking engine like WebRezPro’s, properties can also offer upsells […]
How to Use Booking Engine Data to Boost Bookings
To entice guests, you have to know about them—their demographics, their likes and dislikes, and what they consider a great experience. You can use your online booking engine to collect this data, and if not surprise them, at least delight them. If you don’t have a direct online booking engine, you need one. Not only […]
Improve Conversion Rates and the Guest Experience with a Mobile-Friendly Online Booking Engine
Now more than ever, travelers prefer to book on mobile. While bookings overall plummeted with the arrival of COVID-19, Triptease research shows a proportionate increase in mobile bookings (compared to desktop) as travel slowly recovers. Going forward, accommodation providers should provide travelers with a mobile-friendly direct online booking option to maximize conversions. The pandemic is […]