Gen Z: The Next Generation of Hotel Guests and How to Win Them Over

A group of three young Gen Z friends on social media

Born between approximately 1996 and 2012, Gen Z is more than comfortable with the latest technology. In fact, they’ve never experienced life without the internet. Gen Z is both socially conscious and sociable, whether or not they’re online. According to a Stanford survey, most Gen Z actually prefer in-person communication, so don’t neglect those smiling […]