As more and more of the workforce has begun telecommuting (at least part-time), a new demographic has emerged in the travel industry. No longer tethered to the office, these remote workers have the ability to do their jobs from anywhere in the world. It’s a freedom many are taking advantage of—taking extended trips to exciting destinations without any time-constraints. But their newfound freedom doesn’t mean ditching their responsibilities altogether. They still need to do their jobs, and that requires finding accommodation that can serve as a comfortable and productive workspace.
Here are some tips for ensuring your property is ready for the remote workforce so you can capitalize on this growing market:
Design
Make it bright and beautiful >> Remote workers are going to be spending a lot of time at the accommodation they book, so they’ll want an inviting atmosphere. Ensure there’s lots of natural light, and unique design touches—which will enhance both productivity and creativity respectively. And try to infuse some local flavor into the decor. It’ll connect guests with their destination even when they’re stuck working indoors.
Feature multiple work-friendly spaces >> While you’ll likely have one space designed specifically for working, try and highlight some secondary areas that a guest might want to work from. Whether it’s a cozy armchair with a side-table, a chaise lounge on the patio or a comfortable bar chair at a breakfast counter, remote workers want to know they have options for moving around throughout the day.
Workspace
Provide the fundamentals >> Whatever spaces you design to serve as workstations require a couple of key pieces. In addition to a chair and tabletop, you’ll need to ensure there is a nearby electrical outlet, flexible lighting options, and a strong WiFi signal. And if possible, it’s preferable for the primary work area to be its own distinct space—as opposed to doubling as the kitchen table, for example—so guests can leave their work materials set up for the entirety of their stay.
Use ergonomic furniture >> For guests that are going to be working hours at a time it’s important to have furniture that is functional and comfortable. Chairs should be sturdy, with good back support and tables should have a smooth surface with enough space for a laptop, coffee, and a book or two.
Get rid of clutter >> While a few unique design pieces can be useful for inspiring creativity, too many things lying around can be distracting. Make sure to avoid clutter so your guests can be at their most productive while on the job.
Special touches
Include local insights >> If you provide a local guide for your guests, consider including info specifically for your remote-working clientele. This could include recommendations for cafes to work at during the day as well as the nearest post offices and printing shops. They’ll appreciate the gesture.
Provide the supplies >> If you really want to impress your telecommuting guests, you can also include a few office essentials. A basket of pens and pencils, notepads, and post-its is a nice touch that won’t go unnoticed by your customers. And it won’t break the bank either.
Telecommuting is on the rise, and many people are seizing the opportunity to travel more and work on-the-go. There’s a whole new segment of travelers looking for vacation accommodation that can double as a home office. Make sure you’re doing everything you can to catch the eye of these potential guests. They’re a growing cohort with the flexibility to book extended stays and return regularly. So don’t miss out!
