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Recent blog posts...

Corporate hotel event

Navigating Today’s Meeting and Event Trends for Independent Hotels

In-person events, meetings, and conferences are a staple of hotel revenue, driving mid-week occupancy and filling gaps during the off season. According to Statista, global business travel spending is expected to reach more than two trillion dollars by 2028. So, how does your independent property claim a share of this lucrative market?  Gone are the days of stuffy (and dare we say,

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Hotel Promo Rates and Discounts

5 Promotional Rate Strategies to Boost Revenue and Protect Profitability

During shoulder season, demand softens, competitors start dropping rates, and it’s tempting to follow suit just to keep rooms filled. But blanket discounting ultimately hurts your bottom line; it fills rooms today at the cost of ADR (average daily rate), brand perception, and pricing power tomorrow. The better approach is a strategic one. As operating costs rise, independent hoteliers are shifting their

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