Ripe is the architect of the category-defining In-Market Travel Agency (ITA), an AI-native lodging infrastructure that unifies lodging, events, and destination knowledge into a cohesive tourism ecosystem. By leveraging trusted data and information, local lodging supply is surfaced wherever discovery happens and booking paths sidestep the generic platforms that can siphon away critical tourism value. Ripe is empowering more than 100 destinations to reclaim the traveler relationship from third-party intermediaries and own their visitor economies.