Direct integration connects independent hotels, inns, and vacation rentals to DMO and event websites powered by Ripe, increasing exposure without adding to workload.
Calgary, AB – September 22, 2026 – WebRezPro, a cloud-based property management system (PMS) for independent lodging operators, now offers integration with Ripe’s In-Market Travel Agency (ITA), an AI-native lodging platform that empowers destinations to own their visitor economies. The direct integration connects a property’s real-time rates and availability to destination and event websites, making independent hotels, motels, inns, B&Bs, and vacation rental operators more visible to travelers who are ready to book.
Destination marketing organizations and event organizers turn to Ripe’s ITA to unify lodging, events, and destination knowledge into a travel hub that offers authentic booking experiences, while retaining tourism dollars and data in-market. With this two-way integration, properties using WebRezPro can automatically connect their rates and inventory to Ripe-powered destination management organization (DMO) and event sites, unlocking highly targeted local booking channels automatically.
“This integration is exciting for us as it adds significant value to all WebRezPro users with lodging supply on an ITA Platform,” said Jason Linder, President & CEO of Ripe. “Real-time rates and availability are essential to quality booking experiences, and the seamless flow of reservation data matters to all stakeholders. This integration not only accomplishes all that, it does so with nothing additional asked of DMOs or lodging suppliers.”
For independent lodging operators, the integration means:
- New visibility, no extra effort. Once connected, properties are automatically discoverable on the local DMO and event websites that power their destination’s tourism marketing, with nothing to manage day to day.
- Rates and availability update automatically. Changes made in WebRezPro push out to Ripe ITA powered booking pages, eliminating the need to update the same information twice.
- Reservations land directly in WebRezPro. Bookings made through a DMO’s instance of the Ripe ITA Platform flow straight into the PMS, removing the risk of double-bookings and the need for manual reconciliation.
- The property remains merchant of record. Guest name, contact details, and payment information are passed directly to the property, giving operators the ability to communicate with guests before their stay—unlike traditional OTA bookings, where guest identity is often masked.
Independent operators already do so much with limited time and resources, so any new opportunity has to work for them, not add to their workload,” said Jon Sanford, President of WebRezPro. “This integration is a great example. Properties get exposure through their destination’s marketing efforts, and those reservations arrive in WebRezPro automatically. There are no manual updates and no additional systems to learn, just a simpler way to attract bookings.
The integration is available now to WebRezPro users whose DMO or event organizer has adopted the Ripe ITA Platform.
About Ripe
Ripe is the architect of the category-defining In-Market Travel Agency (ITA), an AI-native lodging infrastructure that unifies lodging, events, and destination knowledge into a cohesive tourism ecosystem. By leveraging trusted data and information, local lodging supply is surfaced wherever discovery happens and booking paths sidestep the generic platforms that can siphon away critical tourism value. Ripe is empowering more than 100 destinations to reclaim the traveler relationship from third-party intermediaries and own their visitor economies. To learn more, visit bookripe.com.
About WebRezPro
WebRezPro is a robust cloud-based property management system for independent lodging operators. The all-in-one solution saves hoteliers time and maximizes revenue with automated features that include online reservations, self check-in, seamless guest payments, housekeeping management, accounting, and advanced reporting. Committed to user-friendly, scalable software, industry-best data protection, and exceptional support, WebRezPro drives efficiency, guest satisfaction, and success for 2000+ properties in 50 countries. For more information, visit webrezpro.com.
Contact
Kristin Leigh Metcalfe
WebRezPro Property Management System
587-997-6267
press@worldweb.com
Jeff Carroll
Ripe
385-214-8714
jcarroll@bookripe.com
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