And just like that, 2017 has passed! We hope you had a wonderful (and profitable!) holiday season, and are excited about the year to come. January is a month for resolutions—an opportunity to reflect on the past year and think of ways to improve in the next. This is just as true for businesses as it is for individuals. We all have room for improvement. So if you’re looking to make some changes at your lodging operation, and are in need of inspiration, here are the top hospitality trends in design, technology, and operations, for 2018.
Design
Biophilic design >> Based on the idea that humans have an innate desire to be surrounded by nature, biophilic design is the newest trend in architecture and interior decor. It’s an aesthetic that—through the incorporation of natural elements—seeks to alleviate stress and improve wellness. As the hospitality industry is forever endeavoring to enhance the guest experience, it’s not a surprise that biophilic design is beginning to garner the interest of hoteliers across the globe. And to good effect; a study conducted by Terrapin Bright Green found that 36% more guests spend time in a lobby with biophilic design features. So what makes a space biophilic? Anything that creates a direct or indirect experience of nature. That includes the incorporation of plant and water features, maximizing natural lighting and using natural colors and materials (just to name a few).
Public spaces >> An emphasis on shared space is the current trend in hotel design. Inspired by the preferences of millenials who spend less time in their rooms and seek out places where they can socialize and collaborate—properties have shifted the focus from in-room amenities to curating comfortable and inviting shared spaces. Many are ditching the front-desk for living-room style lobbies where staff (equipped with iPads) can engage with customers more authentically, and guests can spend time working, reading and socializing.
Technology
Smart rooms >> From phones to socks, it seems like everything we use these days is getting a smart iteration. As the ubiquity of these devices grows, the technology is naturally finding its way into the hospitality industry. This means equipping rooms with things like smart TVs (so customers can stream their favorite content) to personalized climate and lighting control. Guests expect properties to have the same comforts and conveniences they’ve grown accustomed to at home.
Personalization >>Guest loyalty is won by hoteliers that go above and beyond. Now more than ever that means personalization like free wi-fi for the frequent business traveler or cafe recommendations for the coffee lover. Hotels today are using technological solutions to track customer habits and preferences in order to surprise and delight.
Operations
Community connections >>Another characteristic of millennials that is changing the hospitality game? The prioritization of experience over things. Travelers these days are highly motivated to engage with the communities they travel to. For hoteliers, this means it’s a good idea to do the same. Showcasing local artwork, collaborating with local businesses and ensuring staff is knowledgeable about local experiences will create the authentic experience these guests are looking for.
Going green >> Most people these days are concerned for the environment. And in addition to making changes to go green at home, travelers are prioritizing eco-friendly accommodation when on the road. There’s a lot hoteliers can do to fit this bill. Whether the changes are simple (like using more efficient light bulbs) or extensive (like installing a grey-water recycling system), environmentally conscious guests (and the earth!) will appreciate the effort.
It’s the beginning of a new year; the perfect time to consider new ways to improve your business. And if you’re in need of inspiration, why not start with these ideas for design, tech, and operations in hospitality. They’re a few of the biggest trends for 2018.
