How Can Hotels Increase Visibility in AI Search Results?
AI is fast becoming the first layer of travel discoverability, and some AI tools even have direct booking capabilities. These platforms permeate multiple layers of the marketing funnel. Hotels that do not appear in their recommendations risk losing brand awareness, customers, and ultimately revenue. With that in mind, here’s how to ensure your hotel stays […]
How Hotels Use AI to Serve Guests Better
If you had mentioned Artificial Intelligence in relation to the hotel industry a few years ago, robots behind the front desk would likely come to mind. While 2020 saw the novelty of robot butlers, AI today is quite different—and astounding! Let’s define what AI is for hotels and explore how hotels can leverage it for […]