An Independent Hotelier’s Guide to Easy Group Bookings
Filling multiple rooms on a single reservation, group bookings are a cost-effective way to boost occupancy, especially during quieter periods. These guests often require more than just a place to stay, including catering services, meeting spaces, and additional amenities, making group reservations a lucrative opportunity for lodging operators. Group bookings were traditionally the territory of […]
How to Host Weddings at Your Property
It’s the season for bluebells and wedding bells. While you can’t give a couple a happily ever after, you can make their wedding a happily memorable experience. (Unless a guest decides to wear white, then there’s nothing you can do other than a red wine spill.) Independent hotels have an advantage for snagging private events; […]
How to Attract Business Travelers to Your Independent Hotel
The business travel landscape has changed dramatically post-pandemic with the Zoom boom and rise of the workcation. However, this segment can still be very lucrative if you know what your audience wants and leverage the right amenities. In 2021, business travel comprised a fifth of tourist spending worldwide, contributing over 740 billion US dollars to […]
Hotel Meeting and Event Trends for 2023
In-person events, meetings, and conferences are back on! According to Cvent, 83% of event planners polled expect to host more in-person events in 2023 than in 2019! Is your independent hotel ready? Buckle up, because 2023 is bringing some major trends that will shake up the industry. Gone are the days of stuffy (and dare […]
What Do Your Guests Want for Christmas? Top Ideas for the Holidays
While economic uncertainty is curbing spending, people still plan to travel this holiday season—albeit more carefully, booking trips earlier and choosing options with flexible cancellation policies. For many, the season looks a lot more “normal” this year as we put the worst of the pandemic behind us. Is your property ready to grab your share […]