‘Twas the night before Christmas and you have hung your stockings by the chimney with care. But if you’ve played your (Christmas) cards right, you better hope there are creatures stirring! Not that we want to call your guests creatures…but you get the idea.
Is your property ready to pack guests in over the holidays? There’s much more you can offer guests than a tree in your lobby. From special Christmas stay and play packages to Santa receptions, this blog post is bursting with ideas fit for sugar plum fairies.
Wrap it Up with Holiday Packages
Many families and couples like to get away during the holidays and, for some, staying at a hotel for Christmas is part of their tradition. Along with offering packages that incorporate winter activities, consider packages that are valid over Christmas specifically. Our post about Value-Added Packages will give you some idea on how to do this.
Some package ideas include:
>> Christmas supper or a discount voucher at the restaurant.
>> Packages to area attractions: hot springs, ski passes, shopping mall voucher for Boxing Day sales.
>> Group accommodation with activities your property might want to offer, such as sleigh rides. WebRezPro has an activity module to make grouping activities with accommodation bookings a cinch. And if you don’t offer activities at your lodging directly, the module makes it easy to set up partnerships with local activity operators.
Personalization for High Elf Esteem
Personalized service is becoming more and more expected among guests, especially those staying at luxury lodgings. The Christmas season provides another opportunity for you to spoil your guests to make them feel special. Families staying with young children could be offered a visit from Santa. Or how about simple ornaments (like stockings) with guests’ names on them? Any Christmas-themed welcome amenity is sure to add a special touch. Don’t forget a Christmas cookie turndown.
Specialty Programming for Happy Holidays
It’s the simple things that make the holidays special. What can you offer your guests during the holidays that can give them a taste of home? We’ve seen lodgings offer cookie decorating, movie nights and family bingo. Guests can also get cozy in their rooms with a selection of holiday DVDs to watch. Or offer the magic of Christmas with Mrs. Claus’ story time and elf tuck-ins.
Group Bookings for the Gift of Presence
Market your lodging’s group booking capabilities during the holidays to cater to the Christmas crowd. Group bookings are a great idea if your property hosts holiday gatherings. Think corporate parties with multiple room bookings for those who wish to stay overnight. You can further entice guests in these instances with special rates and packages. WebRezPro is a group-friendly property management system with Group Folios that allow you to easily manage group bookings, while maintaining individual charges at the same time. Another idea is to market yourself as a central meeting place for large families. Imagine there is not enough “room at the inn” for all family members to stay at a relative’s house; suggest your property can host everyone for a hassle-free Christmas where no one has to wash the dishes afterward. It just makes frankin’ sense.
Gift Certificates for Those on the Nice List
In your promotions, website and social media channels, don’t forget to promote gift certificates for your lodging. Gift vouchers are the perfect Christmas gift that can be used toward accommodations, spa services, your restaurant…you name it! Offer straightforward certificates in a range of denominations or create packages for purchase, like spa and tea treatments, luxury breaks, or romance meals.
Merry and Bright
And of course, don’t forget about that tree in the lobby…and various other decorations around your lodging for a feast for the eyes…but don’t forget the nose! We’ve seen a hotel offer mulled cider at reception, with an unforgettable Christmas aroma.
Use decorating as an opportunity to team build by hosting a pre-season Christmas party for your staff, which includes decking the halls with boughs of holly. It could help everyone get into the spirit. ‘Tis the season to be jolly, don’t you know!
With all these ideas, yule definitely be wishing a happy Christmas to all, and to all a good night!