Three Steps to Get Guests to Book Direct
While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, direct bookings are the most valuable. As of 2024, direct website bookings made an average of $519 per reservation compared with an OTA average of $320. Because direct bookings involve no commission fees, they’re generally more profitable. […]
Dynamic Pricing and Loyal Guests: Will It Scare Them Away?
***Guest post from RoomPriceGenie, a WebRezPro partner*** There’s a saying: “You know you’re priced right when your customers complain—but still buy.” While not exactly the warmest sentiment, it reflects a real-world truth: pricing is a balancing act between maximizing revenue and maintaining guest trust. For many hoteliers, especially those who pride themselves on guest loyalty, dynamic […]
How to Manage OTA Bookings and Commissions Profitably
Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error. Mistakes lead to guest dissatisfaction, billing […]
Getting to Know WebRezPro: Key Reports
Smart hoteliers know that tracking hotel reservations, rooms, and revenue is essential to running an efficient operation and making informed decisions that drive success. Yet many lodging operators still spend hours manually gathering data and building spreadsheets. There’s a better way. Automated property management systems (PMS) like WebRezPro centralize data from across departments in real […]
How to Pick the Best Guestroom Access Solution for Your Independent Hotel
When it comes to modernizing hotel operations, your guestroom access solution is key (pun intended) to balancing security, efficiency, and guest experience. But with so many options—from traditional key cards to PIN codes to mobile keys and even biometric access—it can be hard to know what’s right for your independent property. To help you make […]
Happy Guests, Healthy Bottom Line: The Link Between Operations and Revenue
***Guest post from IDeaS, a WebRezPro partner*** Elevating guest satisfaction and protecting profitability are top of mind for any hotelier. These goals are often perceived to be at odds—a perpetual tug of war between what’s best for your bottom line and what’s best for your guests. However, a seamless integration between a hotel’s Revenue Management […]
How Independent Hotels Can Cater to Solo Travelers
If the term ‘solo travel’ conjures a vision of backpackers in a youth hostel, you may need to update your definition! While solo travel certainly attracts adventurous types, it’s no longer a niche pursuit but a movement. According to Airbnb, searches for solo travel have increased by 90% from last year, and Forbes says solo […]
Congrats to Our WebRezPro Clients Named Tripadvisor’s “Best of the Best” 2025
Each year Tripadvisor announces the “best of the best” accommodation choices around the globe based on ratings and reviews over twelve months. Chosen by the true decisionmakers— the guests—these winners have reached the top one percent of Tripadvisor listings. We’re excited to share that several WebRezPro clients are among them in 2025! Though we’re proud […]
8 Ways to Tell If Your Hotel Tech Is User Friendly
Hotel technology is designed to streamline operations, enhance the guest experience, and drive revenue—but that’s only the case if it’s user friendly! Ease of use is critical for both staff and guests. As of 2022, 73 percent of guests said they were likely to revisit a hotel that satisfied their technological needs… It really does […]
A Hotelier’s Guide to Supporting Your Community During a Crisis
In a time of global uncertainty and increased natural disasters, your property may be put in a position to support your community during a crisis. For instance, hotels in the SoCal area were faced with an influx of over 180,000 displaced residents from Los Angeles County due to the devastating wildfires. Hopefully, events like these […]
Top Tips for Maximizing Hotel Revenue This Summer
Summer travel is approaching faster than you think, with sunscreened noses and mojitos at the cabana. Guests are prepared to abandon hibernation and see what your hotel has to offer. Keep reading for the hottest, latest trends and tips to maximize hotel revenue this summer! Wellness Guests this summer are working on more than the […]
How to Choose the Right Hotel Software Integrations
Software integrations form a critical part of your property’s operations, streamlining tasks, enhancing the guest experience, and driving revenue. Connected to your property management system through high-quality APIs (application programming interfaces), hotel software integrations encompass everything from payment processors and revenue management systems to guest engagement and housekeeping solutions. Selecting the right integration partners keeps […]
What is a GDS and Does My Hotel Need It?
GDS stands for global distribution system and is essentially a central reservation system for hotels, airlines, rental car companies, cruise lines, and other travel services worldwide. A GDS network puts your property in front of travel agents, corporate travel managers, and OTAs, and the importance of these networks is growing. More than half of global […]
Common Booking Confirmation Mistakes to Avoid
Your booking confirmation email is often the first direct communication between the guest and your property. Across multiple industries, confirmation emails boast an exceptional click-through rate of 65 percent. Done right, they reinforce the positive first impression made by your website and booking engine while building excitement for the stay and driving ancillary revenue. However, […]
Getting to Know WebRezPro: The Tape Chart
In such a fast-paced and competitive industry as hospitality, it’s crucial for lodging operators to streamline their reservation management processes. Bookings come from a variety of sources, including online travel agencies (OTAs) and global distribution systems (GDS) as well as your direct booking channels (website, phone, email, social media, and walk-ins). To prevent overbookings and […]
Avoiding Pricing Pitfalls: Smarter Strategies for Innkeepers and Hotel Operators
***Guest post from TakeUp, a WebRezPro partner*** Pricing is one of the most powerful levers in hospitality, yet it’s often mismanaged due to outdated strategies and misconceptions. Many independent hotel owners, boutique operators, and innkeepers fall into common pricing traps that can cost them significant revenue. The good news? There’s a better way to approach […]
How to Protect Your Hotel Guests from Scams
Unfortunately, hospitality scams are on the rise with guests becoming ever more cognizant that they could lose their money if they click the wrong link. One in three travelers have been conned during or while booking their vacation. No guest enjoys having to call their credit card company and dispute a charge (the hold music […]
Hidden PMS Fees to Watch Out For
Choosing a property management system (PMS) isn’t only about bells, whistles, and exciting features that bring guests to your door—it’s also about ensuring you get the best value for your investment. Are you paying more than you should? To find out, you need a clear understanding of all costs involved. Unfortunately, not all software providers […]
Small Things Hoteliers Can Do That Make a Big Difference to Guests
Customer satisfaction is a top priority for any business, but for those in hospitality, it’s the entire purpose. Hoteliers do what they do because they are passionate about making every guest’s stay special. And what shows anyone they’re special? Simply being valued. From a warm greeting to a good cup of coffee, the smallest things […]
Unique Accommodation Experiences to Inspire Your Boutique Hotel
When someone mentions boutique hotels, what typically comes to mind is a quaint establishment with charming rooms, often boasting upscale amenities and personalized service. While there’s certainly nothing wrong with this classic image, we’re eager to shake things up by drawing inspiration from a broader range of unique properties. Let’s explore some incredibly creative boutique […]
Using Incentives to Boost Direct Bookings
The relationship between OTAs and hotels is a complex one. While hoteliers often resent the steep commissions OTAs charge, they also rely on them for a large chunk of their bookings. And for OTAs, well, without hotel inventory, they lose their most profitable business. The reality is that, for now and in the foreseeable future, […]
How to Know if Your Rooms Are Priced Right
Getting your room rates just right can feel a bit like walking a tightrope. Price too high, and you risk driving away business. Set them too low, and you’re leaving money on the table. Every dollar counts, especially during these days of rising costs and razor-thin margins. So, how do you know if you’ve hit […]
How to Maximize Conversions through Your Hotel Booking Engine
A seamless and intuitive online booking process is key to increasing direct bookings through your property’s website. Choosing a modern, secure, and mobile-friendly online booking engine (OBE) is just the first step—optimizing it for conversions is where the real magic happens. From branding your booking engine to adding compelling images and ensuring accessibility, there are […]
Big-Hotel Tips for Small Properties
Big-brand hotels and independent properties offer different guest experiences, and that’s the way it should be. Some travelers enjoy the familiarity and predictability of an international chain, while others are attracted to the unique local experiences provided by smaller lodgings like inns and B&Bs. Others could go either way! Big or small, each property needs […]