How to Use UGC to Increase Your Hotel’s Revenue

A bridal party selfie in a hotel room

There’s an old marketing idiom that says, “Content is king.” It’s in reference to the fact that good, quality content will always reign supreme over any SEO-search-term-laden online content. But folks, in case you haven’t noticed, there’s a new king in town and it goes by the name of User-generated Content (or UGC for short). […]