How Independent Hotels Can Cater to Solo Travelers
If the term ‘solo travel’ conjures a vision of backpackers in a youth hostel, you may need to update your definition! While solo travel certainly attracts adventurous types, it’s no longer a niche pursuit but a movement. According to Airbnb, searches for solo travel have increased by 90% from last year, and Forbes says solo […]
Travel Trends and Guest Expectations by Generation
It’s a tall order to find common ground in a group of people born between 1946 and 2012. Spanning four generations, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z play influential roles in shaping the travel industry for different reasons. Much of what you do to target a specific generation will invariably appeal to […]
Online Distribution: Current Considerations for Independent Hoteliers
Change is always afoot. Thankfully, today’s hotel management software solutions give lodging operators a clear view of their business at all times, helping hoteliers identify trends and strategize accordingly to maximize revenue. As your markets change, your strategies evolve. This goes for your online distribution strategy too—it shouldn’t be left on set-and-forget mode. While recent […]
How To Make Your Hotel a Workation Destination
Traveling for work is nothing new. But since the pandemic, the ubiquitous business trip has seen a plot twist. With more people than ever engaged in remote work, many are enjoying the advantage of working literally anywhere that has wifi. That has thousands of guests combining work with travel in pursuit of new experiences and […]
Revenge Travel Trends Your Hotel Needs to Prepare for Now
The novelty of perfecting the art of baking sourdough bread and binge watching everything on Netflix is long since over. Cocooning, while essential, was a novelty. But now, as travel opens up, we’re ready to travel again—this time with a vengeance! It’s called revenge travel. And in spite of not being able to travel much […]