Building a Brand: An Independent Hotelier’s Guide
“Design is the silent ambassador of your brand.” – Paul Rand Does your hotel have a brand? The answer is yes, even if you said no. Everything from your website design to the language used in your emails to room decor says it all about your hotel. And if you haven’t put any effort into […]
How to Create Booking-boosting Hotel Videos
Hotel videos not only let guests know what to expect, they establish an emotional connection. Guests don’t book based on logic alone; they book based on what makes them excited. Videos can increase conversion rates by as much as 80 percent, if they are well-produced, and you have an effective marketing strategy. Video is simple […]
7 Simple SEO Tips for Independent Hoteliers
Search Engine Optimization (SEO) is an essential part of your marketing initiatives. Think of your website as a Broadway musical: the images and videos are the stars of the show while the website design plays a supportive role. Where is SEO in this analogy? Backstage, making sure the show goes on! The right keywords, meta […]
Five Key Pieces of a Winning Hotel Website
Does web design for your hotel give you an “uh-oh” feeling in your stomach? Do you have a great property, but you aren’t sure how to market it online? You’ve come to the right place. We lay out key strategies of hotel website design to make sure your guests hit that “book now” button. If […]
