Hotel Marketing Trends for 2022
As we look forward to the new year, it’s a good time to reflect on how much the world has changed in only a couple of years. What’s fascinating is how technology that existed before the pandemic was harnessed by the hospitality industry to make it through these difficult times with grace, optimism, and warmth […]
How to Boost Hotel Holiday Bookings During a Pandemic
The holidays are coming! While travel is not yet at near-normal levels, there are many reasons and occasions people will choose to stay at hotels throughout the winter season, from visiting loved ones and wanting a change in scenery to celebrating traditions and creating new ones. Now is the time to consider and amplify all […]
How to Use Guest Segmentation to Increase Hotel Revenue
The word “target” comes up a lot in marketing, which makes archery a useful analogy. When shooting a bow and arrow, you need to have a target or you’re simply shooting arrows all over the place no matter how skilled of an archer you are. Now set up a target, complete with concentric circles and […]
4 Ways to Make Your Hotel a Family Favorite
Family travel is once again on the rise as travel begins to open up. While all segments of the population are traveling again, an important emphasis is on family holidays. By 2022, the number of family vacations is expected to increase by 25%. In the United States alone, total travel will amount to 376 million […]
6 New Digital Marketing Tools for Hotels to Speed Up Recovery
Do your hotel’s digital marketing initiatives need a boost? With the hospitality landscape as competitive as ever, it doesn’t hurt to try new things and diversify so all your marketing eggs aren’t in one digital basket. Over the past year, a few big players have created features specifically for the hospitality industry, to help hotels […]
Get Google’s Free Hotel Booking Links with WebRezPro
As a Google partner, WebRezPro Property Management System can connect your property’s rates and inventory directly to Google for distribution on Google Hotel Search, along with a free booking link that takes potential guests to your WebRezPro online booking engine to book with you direct. For most lodging businesses, Google’s free booking links present a […]
5 Ways to Take the Hotel Guest Experience to the Next Level
As a traveler, it’s a great feeling when you visit a hotel’s website or walk into your hotel room and feel as though someone else has thought of and catered to your every desire. The hospitality industry is all about human connection and creating memories that will last a lifetime. While financial value plays a […]
Innovative Hotel Digital Marketing Trends that Inspire Bookings
We love the hotel digital landscape, not just because we’re hotel tech nerds (although that is true), but because there’s always some new technology developing, some new trend emerging, some new campaign that gets us excited. It never stops evolving! This makes sense because, for most hotels, digital marketing is the leading driver of revenue. […]
A ‘Boomer’ Travel Checklist for Independent Hotels
As COVID-19 vaccines roll out, the tourism industry is injected with optimism. Soon, safer travel will see the return of guests who, we may add, are in desperate need of a vacation! An impending travel boom will be led by the Boomers, according to G Adventures. In the western world, this generation of retirees between […]
PMS and POS Integration for Smoother Sales & Happier Guests
Integration of core hotel systems is key to streamlining daily operations and enhancing the guest experience. Thanks to cloud technology, system integration is easier, faster and more effective than ever, empowering hotels to automate processes for improved efficiency, better customer service, and a deeper understanding of guests. Two important hotel systems that work better together […]
How to Create a Welcoming Hotel Lobby During COVID-19
From happy hour to work stations, communal coffee to business socials, recent years have transformed hotel lobbies into social hubs. But, with COVID-19, many hotels have traded in the hub-bub for hub-blah. Yet your lobby remains as the heart of your hotel. With a little ingenuity and sanitized elbow grease, you can still create a […]
Use Guest Data to Boost Business and Elevate the Guest Experience
From booking to check-out, every guest transaction with your hotel gathers valuable data that can be used to boost your business and bring the travel experience to the next level. Here’s how you can harness your data to learn more about your guest base and cater to every individual preference, request, and need: Reservation Data […]
10 Benefits of Having Online Registration at Your Hotel
***Guest post from Akia, a WebRezPro partner*** What is online check-in? While traditional registration involves filling out forms at the front desk, online check-in is a streamlined way to welcome guests. Hotel online check-in enables guests to complete a contactless check-in process before they arrive at the hotel. This process enables guests to either skip […]
2021 Hotel Trends that Matter
With COVID-19 vaccinations beginning to roll out, 2021 brings the travel industry a much more positive outlook. We’ve all learned a lot over the past year and we know that agility, innovation and efficiency will remain key to success as the future unfolds. It’s also important to be aware of industry trends and take action […]
WebRezPro’s Top 5 Hotel Blog Posts of 2020
What a year. The COVID-19 pandemic has been the most disruptive event the modern hotel industry has ever seen. While countries closed their borders, we’ve come together as a global community like never before. Among our clients, we’ve seen an inspirational level of adaptability, creativity and resolve—characteristics that will remain essential going forward. As we […]
5 Hotel Trends Strengthened by COVID-19
While the pandemic is responsible for many properties experiencing decreased revenue and occupancy, there are ways that hoteliers can adapt and rise to the occasion to continue to build customer relationships and provide safe, memorable stays. The following five hotel trends were gaining in popularity before the pandemic and their benefits are only strengthened now […]
R Nite Star Inn & Suites
Located in Arlington, Texas, R Nite Star Inn & Suites offers renovated guest rooms and an impressive array of amenities including an outdoor swimming pool, an onsite bar and free WiFi. The inn is less than 1 mile from popular Six Flags Over Texas amusement park! The R Nite Star Inn & Suites has just […]
Maintaining Guest Satisfaction in the Pandemic Era
Cleanliness, communication, and flexibility have always been hallmarks of great customer service and guest satisfaction, only becoming more important than ever during the COVID-19 pandemic. By committing to these pillars of service, you can continue building a guest experience founded on personal relationships, respect, loyalty, and satisfaction. Here’s how: Cleanliness While cleanliness has always been […]
5 Hotel Website Design Tips to Boost Bookings
Your website is the hub for all information and content regarding your property and is often the first thing people see when they search for and interact with your business. For these reasons, it’s important for your site to not only be aesthetically pleasing but also intuitive and user-friendly. While it’s important to adapt and […]
Improve Conversion Rates and the Guest Experience with a Mobile-Friendly Online Booking Engine
Now more than ever, travelers prefer to book on mobile. While bookings overall plummeted with the arrival of COVID-19, Triptease research shows a proportionate increase in mobile bookings (compared to desktop) as travel slowly recovers. Going forward, accommodation providers should provide travelers with a mobile-friendly direct online booking option to maximize conversions. The pandemic is […]
We’re All in This Together: How Hoteliers Can Do Their Part to Care for the Planet
If there’s one thing we can learn from COVID-19, it’s the importance of working together to solve the problems of our world. We all live on this planet together, and it is going to take a combined commitment from every sector to keep it healthy and vital. Historically, the hospitality industry has left a pretty […]
7 Considerations for Reopening Your Hotel Restaurant in a Post-COVID World
As many regions around the world move into new phases of their COVID-19 response plan, restaurants are beginning – or at least planning – to open their doors to on-site dining once again. The continuing need for social distancing and sanitization means running a restaurant (just like running a hotel) in this new era is […]
Blue Fox Motel
Located in Narrowsburg, New York, the Blue Fox Motel offers guest rooms, suites, cabins and a vacation home, all with their own entrances, free WiFi and flat-screen TVs! The motel also boasts an onsite restaurant and bar that features classic American fare made with delicious local ingredients. The Blue Fox Motel has chosen to use our cloud-based WebRezPro Property […]
How Independent Hotels Can Maximize Revenue in the Pandemic Era
Faced with limited demand due to COVID-19 travel restrictions, hoteliers must think outside the box to capture bookings and maximize revenue. Pricing practices that made sense before the virus hit—like seasonal pricing and non-refundable rates—may not be so relevant now in our pandemic era. In this tentative climate, revenue management strategies should aim to boost […]
