How to Drive Bookings along the Path to Purchase
Expedia Group’s latest study of how consumers plan and book travel online surveyed travelers in Australia, Canada, Japan, Mexico, the U.K., and the U.S.A. to reveal preferences and behavior along the path to purchase. The study, aptly named The Path To Purchase, discovered the average path to purchase length—from when a traveler starts thinking about […]
Take Direct Bookings through Facebook
With three billion monthly users, Facebook is the place to be on the internet. The social media giant cannot be ignored by any business that wants to engage with customers. Chances are you already invest plenty of energy into cultivating your property’s Facebook presence, and we think that’s great! Now it’s time to get an […]
Essential Elements of a Hotel Website
Your hotel’s “shop window” to the world, your hotel website is the platform through which most new customers first become acquainted with your property. Through your website, prospective guests should get an accurate view of your property that leads to an informed booking decision. For a hotel website to successfully lead customers along the path […]
