7 Business Travel Concerns and How to Address Them
Business travel is on the road to recovery and predicted to reach 95 percent of 2019 levels by the end of 2024. However, the landscape has changed post-pandemic with new concerns and challenges affecting the accommodation choices business travelers make. Here’s how you can address these concerns to convince guests to book with you. Safety […]
How to Build Credibility to Win Loyal Guests
Many of us find it difficult to make a decision among limitless options. Take streaming services, for example. The endless movies and TV shows and the idea that there’s always something better out there make it difficult to confidently choose something to watch. Countless online hotel booking options have the same effect, so as a […]
Three Focus Areas for Building a Profitable Hotel Identity
***Guest post from SiteMinder, a WebRezPro partner*** Creating a profitable business in any sector is a challenge, but doing so in the hotel industry is another kettle of fish altogether. Countless factors impact the potential success of a hotel – including those out of your own control. So is there a way of simplifying the conversation […]
6 Tips for Doing Social Customer Service Right
Great customer service has always been (and always will be) synonymous with the hospitality industry. But the approach to delivering customer service is evolving; great customer service has become synonymous with social customer service—providing customer care through your social media channels. Online reputation and social media are now inextricably tied to attracting new guests and […]
Responding to Positive Hotel Reviews: Are You Making These Common Mistakes?
You have no doubt given much thought to responding to negative reviews, but what about the positive ones? Responding appropriately to positive reviews is also important for maintaining your hotel’s reputation and increasing guest loyalty. Don’t miss this opportunity to build stronger connections and highlight your property’s winning attributes to potential guests. Responding appropriately to […]
Best Practices for Managing Your Online Hotel Reviews
There’s plenty of research to support the fact that reviews turn lookers into bookers with nearly half of US consumers trusting reviews as much as recommendations from family and friends. To boost bookings, accommodation providers not only need to accumulate online reviews but also respond to them effectively (more than half of consumers say they […]
Zero Stars and Scandal: How to Handle a PR Crisis at Your Hotel
Going viral isn’t always a victory. If your staffer gets caught kicking a service puppy or a guest calls their room “revenge of the roaches,” going viral can be downright, well, viral to your reputation, whether or not the accusation is true. People prefer to do business with brands who share their values, and your […]
4 Steps to a Healthy Online Reputation in the Pandemic Era
Online reputation can make or break a business, especially in the hospitality industry. According to a TripAdvisor study conducted last year, 81% of the survey respondents always or frequently read reviews before choosing a place to stay, with 78% focusing on recent reviews. As cautious travel consumers slowly begin to venture out again in the […]
Marketing 101: A Guide for Independent Hoteliers
There are a lot of moving parts to juggle when running a hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending to on-site matters. While it’s obviously critical to ensure a quality experience at your hotel, you won’t have any guests to impress if you’re […]
A Busy Hotelier’s Guide to Maintaining Online Reputation
In our digital world, online reputation has never been more critical to a hotel’s success. Online reviews and ratings give consumers more confidence in their booking decisions than ever before; in fact, BrightLocal’s latest Local Consumer Review Survey found that 74 percent of consumers say positive reviews make them trust a business more. Nurturing a […]
