Digital Communication Strategies to Drive Hotel Revenue
Some of us at WebRezPro remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. […]
The Dover George
Book yourself a boutique stay at The Dover George. Located in Toronto, Ontario, this hotel is only a short walk from Port Dover Beach on the shores of Lake Erie. Their suites come with heated floors, plush mattresses, and a gourmet continental breakfast. The Dover George has chosen our cloud-based WebRezPro Property Management System to […]
How to Drive Bookings along the Path to Purchase
Expedia Group’s latest study of how consumers plan and book travel online surveyed travelers in Australia, Canada, Japan, Mexico, the U.K., and the U.S.A. to reveal preferences and behavior along the path to purchase. The study, aptly named The Path To Purchase, discovered the average path to purchase length—from when a traveler starts thinking about […]
An Independent Hotelier’s Guide to Cancellation Policies
Every interaction between a guest and your property counts, and this extends to your cancellation policy. While cancellations are undesirable for hotels, they provide an opportunity to cultivate a positive relationship with your clientele and encourage them to rebook. Here’s how to develop cancellation policies that support your hotel’s bottom line and customer experience. The […]
A Hotelier’s Guide to Training Employees on New Tech
Having a modern, feature-rich tech stack isn’t enough to streamline operations and increase revenue. You also need employees who know how to use it, not employees who sit in front of it, slack-jawed, and wonder what they possibly did to deserve this (we’ve all been there). If employees struggle with your new and improved tech, […]
Page’s Resort Group
Need a break from the hustle and bustle? Book a stay at Page’s Resort Group, nestled on the shores of Gabriola Island, British Columbia. With an inn, cottages, campground, and marina, they have you covered no matter the kind of trip you take. And don’t forget their ocean views! Page’s Resort Group has chosen our […]
5 PMS Integrations to Drive More Revenue
Your property management system (PMS) isn’t there so that you can spend an afternoon playing with all the cool features, as fun as that may be. It’s there to enable you to elevate the guest experience and increase revenue. One of the ways a PMS does this is through integrations with specialized software, such as […]
How to Build the Best Hotel Tech Stack
When it comes to finding the perfect hotel software to power seamless operations and guest experience, there’s no one-fits-all solution. That’s because when it comes to delivering a great guest experience, every property is unique. From location and services to style and staff, every property offers something different—and has its own operational requirements for driving […]
Stagecoach Inn
Swerve off the highway for a stay at Stagecoach Inn. Located in Salado, Texas, this historic hotel has served guests since before the Civil War (built in 1861, to be precise). They’re dog-friendly, and they have a pool! Stagecoach Inn has chosen our cloud-based WebRezPro Property Management System to help run their operations. Check out […]
Data Power! How to Use Your PMS to Drive Bookings
Marketing efforts are usually front of mind when it comes to boosting bookings, but what’s behind a good marketing strategy? In more ways than one, your property management system (PMS) is at the heart of driving reservations—not just managing them. We’re not only talking about decreasing rates when occupancy is low; the secret to generating […]
A Hotelier’s Guide to Collecting and Using First-party Data
In the ever-evolving landscape of the hospitality industry, independent hoteliers are facing a shift. Third-party data—such as data purchased from marketing companies or collected through cookies—was once a cornerstone for understanding guest preferences and market trends but is gradually disappearing due to privacy concerns and changing regulations. While third-party data provides convenience, a move away […]
5 Tips to Perfect the Guest Experience at Your Hotel
***Guest post from Duve, a WebRezPro partner*** When it comes to running a successful hotel, providing an exceptional guest experience should always be a top priority. Happy guests are more likely to return and recommend your establishment to others, which can significantly boost your business. To help you achieve this goal, we’ve compiled five valuable tips […]
Home Base at Mt Telemark Village
Looking for a place to lay your head before you hit the trail? Book a room at Home Base at Mt Telemark Village. Located by the mountains in Cable, Wisconsin, they have everything you need to make sure you’re ready to go. There’s a bike wrench/ski wax shed, three propane fire pits, and even an […]
An Independent Hotelier’s Guide to CAC
Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest. OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. But why is knowing this important, and how do you measure […]
5 Cool WebRezPro Features You Might Not Know About
A property management system, even an easy-to-use one like WebRezPro, may have such a variety of features that it’s hard for you to get to know every aspect. As busy hoteliers, you don’t always have time to sit down with it and really poke around. After all, you have guests to take care of! To […]
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. None of this is particularly good for travel. While you can and should make your hotel as sustainable as possible, you need to find ways to weather climate change as well […]
Take Direct Bookings through Facebook
With three billion monthly users, Facebook is the place to be on the internet. The social media giant cannot be ignored by any business that wants to engage with customers. Chances are you already invest plenty of energy into cultivating your property’s Facebook presence, and we think that’s great! Now it’s time to get an […]
8 Ways to Save Money at Your Hotel
As with any other business, your property needs to make more money than you spend to keep afloat, and creating a great guest experience can get expensive fast—especially amidst rising inflation and labor shortages. However, the trick to a more profitable hotel isn’t simply cutting costs. It’s cutting the right costs. Know what your return […]
If You List It, They Will Come: A Hotel’s Guide to Google Business Profiles
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your website’s search results placement with SEO strategies. And you should. But it’s not all you can do to make the platform work for you. Maintaining your Google Business Profile is an important step to stay competitive […]
Getting to Know WebRezPro: Key Reports
While the thought of reporting makes many of us cringe, smart hoteliers know that tracking hotel reservations, rooms, and revenue is key to running an efficient operation and making decisions that drive success. Some lodging operators spend too much time manually gathering data from various sources and creating spreadsheets, but there’s a better way. Automated […]
6 Ways Hotels Can Boost Midweek Occupancy
Filling rooms during slower travel times is important to ensure your business’s long-term success and relevancy. Contrary to instinct, drastically reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel’s credibility. While price is a major factor in planning travel (especially with current inflation and for millennial […]
How to Compose the Perfect Hotel Booking Confirmation Email
Your booking confirmation email lets guests know you’ve received their booking, have all their details correct, and that there will be a place for them when they arrive. It’s that little bit of reassurance they need that everything went smoothly. But booking confirmation emails do more than simply confirm a guest’s booking. It’s your first […]
Travel Trends and Guest Expectations by Generation
It’s a tall order to find common ground in a group of people born between 1946 and 2012. Spanning four generations, Baby Boomers, Gen X, Gen Y/Millennials, and Gen Z play influential roles in shaping the travel industry for different reasons. Much of what you do to target a specific generation will invariably appeal to […]
9 Great Guest Activities Any Hotel Can Offer
One of the best ways to boost your hotel’s bottom line is to offer activity packages and add-ons. Not only do they provide an opportunity to increase your TRevPar, they give guests more of an experience at your hotel. People have returned to travel in droves, but today’s guests don’t just want a place to […]
