Hotel Direct Bookings vs. OTAs: How to Find the Right Mix
Online travel agencies (OTAs) like Expedia and Booking.com can bring a significant proportion of revenue to a lodging business, but they also demand high commission fees. Do you love ’em or hate ’em? Ultimately, the relationship should be determined by the ROI generated from your OTA channels. While the commissions can sting, OTAs increase a […]