Pillow Mints and Pumpkins: A Hotelier’s Guide to Halloween
The summer is ending here in the Northern Hemisphere. We hope it was a good (and profitable) one. But there isn’t any rest for a hotelier, so it’s time to turn your attention to the fall. With the busy season slowing down you should start thinking about new ways to boost occupancy and generate buzz for […]
Remarketing: How It Works and Why You Should Do It
Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is good enough, the job doesn’t end there. A huge percentage of people who show interest in a property don’t follow through. That’s a lot of missed […]
Arborg Hotel
The Arborg Hotel is located in Arborg, Manitoba, and offers 10 luxurious guest rooms designed with Icelandic flair and equipped with amenities like free WiFi, satellite TV, microwaves and refrigerators. The hotel also boasts an onsite restaurant and lounge. The Arborg Hotel has chosen to use our cloud-based WebRezPro Property Management System to help with their operations! Visit their […]
A Hotelier’s Guide to Creating Effective Video Content
When creating digital content for your website and social media channels, video cannot be overlooked. It has become the key to online engagement. In fact, video is expected to account for more than 80% of all web traffic by next year. So, if you want to stay competitive, you need to hop on board. Here’s […]
Selling the Experience: How to Market Effectively to Today’s Travelers
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great news for the hospitality industry as most of those people are planning to travel in pursuit of those experiences. So how can you capitalize on the emerging “experience economy”? For these travelers, the memory […]
Bleisure Travelers: How Hoteliers Can Capitalize on this Travel Trend
In the past, vacationers and those traveling for work were distinct demographics. And they were marketed to in very different ways. But a new type of traveler has emerged that merges the two worlds. More and more, business travelers are extending their trips in order to get in some sightseeing and leisure time (hence the moniker […]
Inspire with Art: 6 Tips for Choosing Pieces for Your Property
What travelers are looking for in a hotel has changed a lot over the years. While run-of-the-mill chain hotels were favored in the past (for a standardized experience you could count on), guests today are looking for something completely different. Unique spaces that inspire (and look good on social media posts) are a top priority for […]
Four Management Tools Every Hotelier Needs
Independent hoteliers have a huge job. To run a successful lodging operation, they must oversee on-site operations, hire and manage staff, and develop marketing strategies—all while ensuring top-quality customer experience. It can all sound a little overwhelming, but we live in a modern time, and there are technological solutions that can do a lot of the […]
An Independent Hotelier’s Guide to Hosting Private Functions
Large hotels have been in the private function game for a long time as they had the traditional banquet halls typically favored for weddings and holiday parties. But tastes are changing. Many people planning weddings (and other parties) today are searching for smaller, unique spaces to host their special celebrations. That puts independent hotels in a […]
6 Tips for Maximizing Occupancy
Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how exactly do you get more heads in beds? If a property is hoping to increase occupancy, typically the first instinct is to lower rates. But slashing prices cuts into your bottom line and […]
BYOD: A Hospitality Trend Worth the Buzz
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered the “single most indispensable item” by travelers. That puts them ahead of essentials like a driver’s license and toothbrush. With people that attached to their smartphones, it’s no surprise that the BYOD trend […]
Be the Destination: Three Ways to Make Your Property the Attraction
In an industry as competitive as hospitality, finding a way to stand out from the crowd is imperative. Whether it’s luxurious rooms, breathtaking views, or a perfect location, every successful lodging operation offers something special—winning the loyalty of guests looking for a place to stay while enjoying the destination. But what if you went a step […]
Four Considerations for a Seamless Check-In Experience
As tech solutions have transitioned to cloud-based systems, the concept of the hotel lobby has suddenly become amenable to a complete restructuring. Without a reliance on bulky legacy systems, front-desk staff are no longer tethered to the front desk. Equipped with a tablet, they can move freely around the lobby to engage with guests in a […]
Be a Star Online: A 5 Step Guide to Reputation Management
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. Consumers are more empowered to voice their opinion than ever before, and they use it. Depending on how you respond to and manage the online dialogue surrounding your […]
5 Ways to Increase Direct Bookings
Online travel agencies (OTAs) are here to stay. And that’s okay; when used well, they can be an extremely valuable marketing tool. But no matter how successful your partnerships with OTAs are, you should never neglect opportunities to boost direct bookings. With the lowest cost of acquisition (no hefty commissions required), these reservations are just too […]
From Outrageous to Outstanding: 5 Imaginative Hotel Marketing Approaches to Get the Creative Juices Flowing
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing how to do it. Guests seek originality; hoteliers seek inspiration. How does one achieve that indefinable connection to a potential guest? We can’t claim to offer an easy answer to that question (if […]
What to Look for when Purchasing a New PMS
Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee staff—among numerous other tasks. The right property management system (PMS) can alleviate a lot of the work and stress associated with property management and improve operational efficiency. There are many systems on the […]
Location First Marketing: A Hotelier’s Guide
It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary for winning customers. Then the internet happened. Suddenly, people could find what they were looking for online, and everyone became a potential customer, regardless of location. […]
Over, Under, and Double: A Hotelier’s Guide to Booking Crises
Managing reservations to maximize revenue can be a complicated task. Trying to minimize the damage of no-shows and cancellations can result in more reservations than available rooms—while playing it safe to avoid double-bookings can leave units unnecessarily vacant. Here’s a quick guide to dealing with and reducing booking crises. Overbooking Overbooking inventory is a strategy used by […]
Hoping For Happy Customers? Start With Happy Employees
For anyone in the hospitality industry, customer satisfaction is priority number one. Happy guests become loyal guests whose engagement and advocacy help spread your marketing reach. So how do you ensure customer satisfaction? Of course, quality facilities and amenities are a must, but a quick scan of Trip Advisor proves that exceptional staff play a critical […]
Summer is Coming! How Hoteliers Can Start Preparing Now
The temperature is rising here in the Northern Hemisphere, and summertime is finally in our sights. Hoteliers far and wide are heading into their busiest season as people look forward to enjoying the great weather, longer days, and their children’s time off school. It’s an exciting time for any business, but there are also greater pressures […]
Be the Jazz Musician: Improvise Your Way to a Higher ADR
The Average Daily Rate (ADR) is one of the key metrics to measure the performance of a hotel. Because rooms are priced differently depending on their size, location, and amenities, the ADR (room revenue divided by the rooms sold) helps you understand how much rent is generated by each room on average. Your ADR will fluctuate […]
Carmel Resort Inn
Carmel Resort Inn is located in beautiful Carmel by the Sea in California and offers a choice of accommodation including king rooms and one- and two-bedroom suites. The pet-friendly hotel has many amenities such as free WiFi, BBQ facilities and some kitchenette suites. Carmel Resort Inn has just started using our cloud-based WebRezPro Property Management System to help with […]
Inn at the Pier
Located in the beautiful and popular summer town of Cavendish, Prince Edward Island, the INN at the PIER Waterfront Country Inn offers accommodation in a variety of modern guest rooms and two vacation homes. Parasailing is available at the resort and a restaurant is located onsite. The Inn at the Pier has just started using our cloud-based WebRezPro Property […]
