What to Post: Ideas for Creating Engaging Hotel Social Media Content
Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. That can be an overwhelming task; It takes consistent work and creativity to run an effective account. In fact, for many businesses, managing social media is an […]
Going Gastro: A Hotelier’s Guide to a Delectable Travel Trend
Everybody travels for a reason. Whether they’re chasing summer, looking to hit the slopes, or hoping to see a noteworthy landmark, tourists choose locations with purpose. Of course, that purpose can vary greatly depending on the person, but most tend to fit into general guest ‘types’ that hotels can then cater to. Many lodging operations […]
Data is All Around: How to Harness it for Hotel Success
From check-in to check-out and beyond, every action and interaction in a hotel generates data. But don’t let that daunt you. With the right systems in place, the right data can be harnessed in real time and accessed as needed to improve the guest experience and your property’s bottom line. What data and what for? […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will outline the steps required to begin marketing on this powerful platform. Getting Started Set up account >> To begin, navigate to the Google Ads site, and click […]
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)
If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. Google handles billions of search queries every day, so it’s a platform with the potential to reach any target market you desire. And as the tech […]
5 Hospitality Trends to Look Out For in 2019
A new year is beginning, and it’s the perfect time to take stock of what’s working, what isn’t, and start making a plan for finding success and wowing customers in 2019. Need a change but lack inspiration? Here are a few hospitality trends that will dominate in the new year: More Mobile The transition to […]
Making the Switch: Changing Your Hotel’s PMS Is Easier Than You Think
Ten years ago the thought of changing a property management system (PMS) was a very scary one for lodging operators. Working with on-property, server-based systems made changing hotel technology a complicated and expensive undertaking that was significantly disruptive to daily operations. Without the resources required to upgrade, many properties found themselves stuck with outdated systems […]
A Hotelier’s Guide to the Holiday Season
You’re probably just beginning to take down your Halloween decor, but pretty soon you’ll have new decorations to put up. Christmas is fast approaching, and you need to be prepared. The holidays are an excellent time for hotels to increase occupancy, up-sell bookings, and delight guests. So, it’s time to start planning. Here’s a quick […]
Hotel Rock Lititz
Located in Lititz, Pennsylvania, Hotel Rock Lititz is a modern property that offers 139 guest rooms and a host of amenities including a fitness center, bike rentals, an indoor pool, a hot tub, a restaurant and bar and room service. Hotel Rock Lititz has chosen to use our cloud-based WebRezPro Property Management System to help with their operations. Visit their […]
15 Years (and Counting): WebRezPro Looks Back—and Forward—on the Cloud PMS Story
This year marks WebRezPro’s 15th year streamlining daily operations for lodging providers as an automated, cloud-based property management solution. As we look back on WebRezPro’s pioneering beginnings and ahead toward ongoing innovation, this milestone is an achievement that both fills our team with pride and encourages us to never stop striving for the best for our […]
Pillow Mints and Pumpkins: A Hotelier’s Guide to Halloween
The summer is ending here in the Northern Hemisphere. We hope it was a good (and profitable) one. But there isn’t any rest for a hotelier, so it’s time to turn your attention to the fall. With the busy season slowing down you should start thinking about new ways to boost occupancy and generate buzz for […]
Remarketing: How It Works and Why You Should Do It
Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is good enough, the job doesn’t end there. A huge percentage of people who show interest in a property don’t follow through. That’s a lot of missed […]
Arborg Hotel
The Arborg Hotel is located in Arborg, Manitoba, and offers 10 luxurious guest rooms designed with Icelandic flair and equipped with amenities like free WiFi, satellite TV, microwaves and refrigerators. The hotel also boasts an onsite restaurant and lounge. The Arborg Hotel has chosen to use our cloud-based WebRezPro Property Management System to help with their operations! Visit their […]
A Hotelier’s Guide to Creating Effective Video Content
When creating digital content for your website and social media channels, video cannot be overlooked. It has become the key to online engagement. In fact, video is expected to account for more than 80% of all web traffic by next year. So, if you want to stay competitive, you need to hop on board. Here’s […]
Selling the Experience: How to Market Effectively to Today’s Travelers
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great news for the hospitality industry as most of those people are planning to travel in pursuit of those experiences. So how can you capitalize on the emerging “experience economy”? For these travelers, the memory […]
Bleisure Travelers: How Hoteliers Can Capitalize on this Travel Trend
In the past, vacationers and those traveling for work were distinct demographics. And they were marketed to in very different ways. But a new type of traveler has emerged that merges the two worlds. More and more, business travelers are extending their trips in order to get in some sightseeing and leisure time (hence the moniker […]
Inspire with Art: 6 Tips for Choosing Pieces for Your Property
What travelers are looking for in a hotel has changed a lot over the years. While run-of-the-mill chain hotels were favored in the past (for a standardized experience you could count on), guests today are looking for something completely different. Unique spaces that inspire (and look good on social media posts) are a top priority for […]
Four Management Tools Every Hotelier Needs
Independent hoteliers have a huge job. To run a successful lodging operation, they must oversee on-site operations, hire and manage staff, and develop marketing strategies—all while ensuring top-quality customer experience. It can all sound a little overwhelming, but we live in a modern time, and there are technological solutions that can do a lot of the […]
An Independent Hotelier’s Guide to Hosting Private Functions
Large hotels have been in the private function game for a long time as they had the traditional banquet halls typically favored for weddings and holiday parties. But tastes are changing. Many people planning weddings (and other parties) today are searching for smaller, unique spaces to host their special celebrations. That puts independent hotels in a […]
6 Tips for Maximizing Occupancy
Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how exactly do you get more heads in beds? If a property is hoping to increase occupancy, typically the first instinct is to lower rates. But slashing prices cuts into your bottom line and […]
BYOD: A Hospitality Trend Worth the Buzz
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered the “single most indispensable item” by travelers. That puts them ahead of essentials like a driver’s license and toothbrush. With people that attached to their smartphones, it’s no surprise that the BYOD trend […]
Be the Destination: Three Ways to Make Your Property the Attraction
In an industry as competitive as hospitality, finding a way to stand out from the crowd is imperative. Whether it’s luxurious rooms, breathtaking views, or a perfect location, every successful lodging operation offers something special—winning the loyalty of guests looking for a place to stay while enjoying the destination. But what if you went a step […]
Four Considerations for a Seamless Check-In Experience
As tech solutions have transitioned to cloud-based systems, the concept of the hotel lobby has suddenly become amenable to a complete restructuring. Without a reliance on bulky legacy systems, front-desk staff are no longer tethered to the front desk. Equipped with a tablet, they can move freely around the lobby to engage with guests in a […]
Be a Star Online: A 5 Step Guide to Reputation Management
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. Consumers are more empowered to voice their opinion than ever before, and they use it. Depending on how you respond to and manage the online dialogue surrounding your […]