Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should
Most people want to make the world a better place. And most guests want to stay in lodgings that help do this, whether it’s through a new green initiative or a facemask donation program. Here’s how you can become more socially responsible and benefit your community and your brand at the same time. Sustainability Guests […]
How to Use UGC to Increase Your Hotel’s Revenue
There’s an old marketing idiom that says, “Content is king.” It’s in reference to the fact that good, quality content will always reign supreme over any SEO-search-term-laden online content. But folks, in case you haven’t noticed, there’s a new king in town and it goes by the name of User-generated Content (or UGC for short). […]
Make Your Hotel Shine Online This Summer
Summer is coming with sunburns, hot ocean beach days, and tourists—lots and lots of tourists all geared up for revenge travel. Travelers are set to go big and spend big on their next trip. Work-from-home professionals have saved their cash during the pandemic and now they’re ready to use it. But there are lots of […]
Five Key Pieces of a Winning Hotel Website
Does web design for your hotel give you an “uh-oh” feeling in your stomach? Do you have a great property, but you aren’t sure how to market it online? You’ve come to the right place. We lay out key strategies of hotel website design to make sure your guests hit that “book now” button. If […]
TikTok Tactics for Hotels
Trendy dance routines, how-tos, and cute pets… TikTok is known for its random but strangely addictive short-form videos. So you’d be forgiven if it hadn’t crossed your mind as a place to market your hotel—until perhaps recently when the social media platform surpassed Google to become the world’s most popular web domain in 2021. But […]
Revenge Travel Trends Your Hotel Needs to Prepare for Now
The novelty of perfecting the art of baking sourdough bread and binge watching everything on Netflix is long since over. Cocooning, while essential, was a novelty. But now, as travel opens up, we’re ready to travel again—this time with a vengeance! It’s called revenge travel. And in spite of not being able to travel much […]
Guests Demand Communication: The Dos and Don’ts of Guest Messaging
We’re in an era where information is literally at our fingertips whenever we need it. Guests desire the same immediacy when it comes to hotel communication, too. But if that communication doesn’t meet their needs, then you may as well have not sent anything at all. What’s a hotelier to do? By sending the right […]
Hotel Post-Stay Email Essentials
Been there, done that, got the t-shirt. Is that it? After all the effort you put into attracting guests to your hotel for their first visit, don’t stop there. The same effort you put into acquiring guests needs to be applied toward repeat bookings. By using an automated email platform as part of your property […]
Hotel Marketing Trends for 2022
As we look forward to the new year, it’s a good time to reflect on how much the world has changed in only a couple of years. What’s fascinating is how technology that existed before the pandemic was harnessed by the hospitality industry to make it through these difficult times with grace, optimism, and warmth […]
Extraordinary Hotel Experiences to Attract Guests in the Wake of Covid
It’s not enough to just offer hotel accommodations anymore. These days people are looking for experiences. The trend was there before COVID-19 but was amplified due to travel restrictions. When more people than ever are partaking in staycations by being a tourist in their own town, they’re looking for more than a home away from […]
Customer Retention: How to Keep Your Hotel Guests Coming Back
A hotel website, ads, brochures, emails, and social media are just some of the ways hoteliers try to bring guests to their property. On average, the cost of acquisition for hotel bookings can be as high as 25% of your total booking cost. But it costs much less to bring that same guest back to […]
How to Boost Hotel Holiday Bookings During a Pandemic
The holidays are coming! While travel is not yet at near-normal levels, there are many reasons and occasions people will choose to stay at hotels throughout the winter season, from visiting loved ones and wanting a change in scenery to celebrating traditions and creating new ones. Now is the time to consider and amplify all […]
How to Help Your Hotel Thrive Post Pandemic
The pandemic era has been referred to as a reset for the hospitality industry. It’s been difficult for many hotels to stay open amid lockdowns and strict protocols, yet the pressure acted as a greenhouse for some, resulting in greater innovation and growth than ever. As we look optimistically toward the end of the pandemic, […]
How to Get Guests to Spend More at Your Hotel
Knowing your target market, crushing your marketing strategy, and providing the right kind of monetized amenities and services are essential for getting your hotel guests to spend more, but there’s another important part of the equation—the right technology. Inspiring your guests to spend more starts before they even set foot on your property. If your […]
How to Use Guest Segmentation to Increase Hotel Revenue
The word “target” comes up a lot in marketing, which makes archery a useful analogy. When shooting a bow and arrow, you need to have a target or you’re simply shooting arrows all over the place no matter how skilled of an archer you are. Now set up a target, complete with concentric circles and […]
4 Ways to Make Your Hotel a Family Favorite
Family travel is once again on the rise as travel begins to open up. While all segments of the population are traveling again, an important emphasis is on family holidays. By 2022, the number of family vacations is expected to increase by 25%. In the United States alone, total travel will amount to 376 million […]
6 New Digital Marketing Tools for Hotels to Speed Up Recovery
Do your hotel’s digital marketing initiatives need a boost? With the hospitality landscape as competitive as ever, it doesn’t hurt to try new things and diversify so all your marketing eggs aren’t in one digital basket. Over the past year, a few big players have created features specifically for the hospitality industry, to help hotels […]
3 Ways Your Hotel Can Meet Changing Business Travel Demands
According to this article on Bloomberg, Covid-19 has changed business travel, not just for now, but forever. Businesses have discovered that employees can be productive while working from home and that business meetings, conferences, and seminars can be hosted online. Many have been left wondering if business travel is even necessary at all. While it’s […]
5 Ways to Take the Hotel Guest Experience to the Next Level
As a traveler, it’s a great feeling when you visit a hotel’s website or walk into your hotel room and feel as though someone else has thought of and catered to your every desire. The hospitality industry is all about human connection and creating memories that will last a lifetime. While financial value plays a […]
Is Your Hotel Ready For Summer Vacation 2021?
Summer is around the corner and with it the ubiquitous summer vacation. While things will still look a little different this year, a boon of guests is expected. Summer is still months away, and yet vacationers are already planning their trips to fulfill what they’ve been dreaming about. Whereas normally travel bookings are made on […]
Innovative Hotel Digital Marketing Trends that Inspire Bookings
We love the hotel digital landscape, not just because we’re hotel tech nerds (although that is true), but because there’s always some new technology developing, some new trend emerging, some new campaign that gets us excited. It never stops evolving! This makes sense because, for most hotels, digital marketing is the leading driver of revenue. […]
3 Steps to Streamline Your Hotel’s Social Media Strategy
During this time, keeping social with your guests through social media is more important than ever. But we get it, you’re busy and who has the time? There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re […]
How Can My Hotel Recover from the Pandemic? Focus on Feedback.
After 2020, the world is a different place, and yet, we’re not entirely sure what will be different when everything returns to normal—whatever that is! We don’t have to tell you that the hospitality industry is very different than before. Hotels have had to dodge every curveball imaginable and get very creative with their space […]
10 Creative Ways to Repurpose Hotel Spaces to Increase Revenue
Hard work and creativity is part and parcel of an independent hotelier’s job—and never has this been more true! We can’t overstate how difficult this past year has been for hotels worldwide. Yet independent hotels have demonstrated the art of the pivot time and time again to come up with unique ways to use hotel […]