How to Use Guest Segmentation to Increase Hotel Revenue
The word “target” comes up a lot in marketing, which makes archery a useful analogy. When shooting a bow and arrow, you need to have a target or you’re simply shooting arrows all over the place no matter how skilled of an archer you are. Now set up a target, complete with concentric circles and […]
4 Ways to Make Your Hotel a Family Favorite
Family travel is once again on the rise as travel begins to open up. While all segments of the population are traveling again, an important emphasis is on family holidays. By 2022, the number of family vacations is expected to increase by 25%. In the United States alone, total travel will amount to 376 million […]
6 New Digital Marketing Tools for Hotels to Speed Up Recovery
Do your hotel’s digital marketing initiatives need a boost? With the hospitality landscape as competitive as ever, it doesn’t hurt to try new things and diversify so all your marketing eggs aren’t in one digital basket. Over the past year, a few big players have created features specifically for the hospitality industry, to help hotels […]
3 Ways Your Hotel Can Meet Changing Business Travel Demands
According to this article on Bloomberg, Covid-19 has changed business travel, not just for now, but forever. Businesses have discovered that employees can be productive while working from home and that business meetings, conferences, and seminars can be hosted online. Many have been left wondering if business travel is even necessary at all. While it’s […]
5 Ways to Take the Hotel Guest Experience to the Next Level
As a traveler, it’s a great feeling when you visit a hotel’s website or walk into your hotel room and feel as though someone else has thought of and catered to your every desire. The hospitality industry is all about human connection and creating memories that will last a lifetime. While financial value plays a […]
Is Your Hotel Ready For Summer Vacation 2021?
Summer is around the corner and with it the ubiquitous summer vacation. While things will still look a little different this year, a boon of guests is expected. Summer is still months away, and yet vacationers are already planning their trips to fulfill what they’ve been dreaming about. Whereas normally travel bookings are made on […]
Innovative Hotel Digital Marketing Trends that Inspire Bookings
We love the hotel digital landscape, not just because we’re hotel tech nerds (although that is true), but because there’s always some new technology developing, some new trend emerging, some new campaign that gets us excited. It never stops evolving! This makes sense because, for most hotels, digital marketing is the leading driver of revenue. […]
3 Steps to Streamline Your Hotel’s Social Media Strategy
During this time, keeping social with your guests through social media is more important than ever. But we get it, you’re busy and who has the time? There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re […]
How Can My Hotel Recover from the Pandemic? Focus on Feedback.
After 2020, the world is a different place, and yet, we’re not entirely sure what will be different when everything returns to normal—whatever that is! We don’t have to tell you that the hospitality industry is very different than before. Hotels have had to dodge every curveball imaginable and get very creative with their space […]
10 Creative Ways to Repurpose Hotel Spaces to Increase Revenue
Hard work and creativity is part and parcel of an independent hotelier’s job—and never has this been more true! We can’t overstate how difficult this past year has been for hotels worldwide. Yet independent hotels have demonstrated the art of the pivot time and time again to come up with unique ways to use hotel […]
Your Hotel Digital Marketing Checklist
Over the last few years, digital marketing has become an increasingly important component of hotel marketing strategies. Never has this been more true as hotels develop their COVID-19 recovery plans. From SEM to OTAs, there are a lot of digital marketing bases to cover. Whether you outsource or conduct your own digital marketing, this checklist […]
A ‘Boomer’ Travel Checklist for Independent Hotels
As COVID-19 vaccines roll out, the tourism industry is injected with optimism. Soon, safer travel will see the return of guests who, we may add, are in desperate need of a vacation! An impending travel boom will be led by the Boomers, according to G Adventures. In the western world, this generation of retirees between […]
How to Create a Welcoming Hotel Lobby During COVID-19
From happy hour to work stations, communal coffee to business socials, recent years have transformed hotel lobbies into social hubs. But, with COVID-19, many hotels have traded in the hub-bub for hub-blah. Yet your lobby remains as the heart of your hotel. With a little ingenuity and sanitized elbow grease, you can still create a […]
Use Guest Data to Boost Business and Elevate the Guest Experience
From booking to check-out, every guest transaction with your hotel gathers valuable data that can be used to boost your business and bring the travel experience to the next level. Here’s how you can harness your data to learn more about your guest base and cater to every individual preference, request, and need: Reservation Data […]
3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging
Pre-arrival messaging is an essential step in your customers’ journeys. Never has this been truer than during these COVID-19 times. Coronavirus updates change from day to day—and sometimes from hour to hour. As a result, accommodation cancellations are at an all-time high. So keep reading! If you’re looking for how to write an email to […]
10 Benefits of Having Online Registration at Your Hotel
***Guest post from Akia, a WebRezPro partner*** What is online check-in? While traditional registration involves filling out forms at the front desk, online check-in is a streamlined way to welcome guests. Hotel online check-in enables guests to complete a contactless check-in process before they arrive at the hotel. This process enables guests to either skip […]
10 Tips to Attract Hotel Guests and Kick COVID-19 to the Curb
Attracting hotel guests during COVID-19 is a challenge. The world is a different place and the effects on the hospitality industry may be longer lasting than initially anticipated. While hotels are struggling, we’ve heard inspiring stories about how some accommodations have adapted and continue to attract hotel guests during the pandemic. We hope these hotel […]
5 Hotel Trends Strengthened by COVID-19
While the pandemic is responsible for many properties experiencing decreased revenue and occupancy, there are ways that hoteliers can adapt and rise to the occasion to continue to build customer relationships and provide safe, memorable stays. The following five hotel trends were gaining in popularity before the pandemic and their benefits are only strengthened now […]
Drive Hotel Occupancy & Revenue with Creative Staycation Packages
Preparing for the end of a year that most of us are happy to be rid of, we look ahead with plans for a much better 2021 as we continue to learn to live and travel in our new reality. For most lodging operators, this holiday season will look very different from the last, but […]
5 Hotel Website Design Tips to Boost Bookings
Your website is the hub for all information and content regarding your property and is often the first thing people see when they search for and interact with your business. For these reasons, it’s important for your site to not only be aesthetically pleasing but also intuitive and user-friendly. While it’s important to adapt and […]
Google My Business: How to Use It and Why You Should
Whether it’s for a new lunch spot, nearby grocery store, or holiday accommodation, Google is typically the first stop in any internet search. That makes it an important channel on which to focus your marketing efforts. In addition to the page results returned with a search – which you should be trying to top with […]
Staycation Destination: Marketing Your Property to Local Travelers
The world will likely see a reduction in international travel for the foreseeable future. Uncertainty around border restrictions and a wariness to book expensive flights in such an uncertain time means many people are going to be staying on their own soil for a while. But that doesn’t mean they’ve lost their yen for a […]
COVID-19 May Benefit Direct Bookings—Is Your Hotel Ready?
According to Larry Mogelonsky of Hotel Mogel Consulting, COVID-19 might be a boon for direct bookings. As OTAs (online travel agencies) struggle with mass cancellations due to the pandemic, travelers are finding it difficult to access overloaded customer support systems (online and on the phone) to process cancellations, refunds and credits. As Mogelonsky pointed out […]
How Hotels Can Come Out Stronger from COVID-19
COVID-19 and the travel restrictions and lockdowns required to reduce the spread of the virus have brought about an unprecedented drop in occupancy for hotels and other lodging operations all over the world. Some properties have had to close out floors, suspend certain services such as dining and event services, or temporarily shut their doors. […]
