How Ordinary Hotels Can Offer Extraordinary Experiences
Providing unique experiences enables hotels to stand out in an increasingly competitive market. Some luxury and boutique properties are extraordinary experiences in themselves—like our client Ancient Lore Village, where guests can stay in their very own leprechaun lair—and others reinforce their brand by providing exclusive activities and excursions. However, you don’t have to be made […]
How to Win Holiday Bookings
Both a joyful and stressful time, the holiday season brings a torrent of travelers into the market. As of 2023, 115.2 million people were predicted to travel at least fifty miles during the December 23rd–January 1st period. While this typically means an increase in bookings, the ever-expanding selection of options (from new hotel brands to […]
Haunting Hotel Experiences to Thrill Guests
With Halloween approaching, the season for ghosts, ghouls, and goblins is right around the corner. It’s a great time to market to guests who like their stay with a few shivers, and these haunted hotels have their offerings down pat. Read on for inspiration! 1886 Crescent Hotel & Spa 1886 Crescent Hotel & Spa knows […]
How to Host Weddings at Your Property
It’s the season for bluebells and wedding bells. While you can’t give a couple a happily ever after, you can make their wedding a happily memorable experience. (Unless a guest decides to wear white, then there’s nothing you can do other than a red wine spill.) Independent hotels have an advantage for snagging private events; […]
Sizzling Summer Marketing Ideas for Hotels
With the promise of long, warm days and lazing outdoors, hotels are kicking off their summer marketing campaigns. While occupancy tends to be higher during the summer, the market is competitive as travelers put their time and effort into planning these much-awaited getaways. Whether you’ve noticed peak occupancy slipping or simply want your property to […]
Boost Revenue with Mother’s Day Packages
With Mother’s Day coming up, many properties are enticing moms to stay and play (and brunch!) with special offerings. Like other popular holidays such as Easter, Black Friday, Christmas, and of course Father’s Day, it’s a great opportunity to generate attention and occupancy through value-added packages and activities. Packages Value-added packages are about more than […]
How Hotels Can Harness Popular Culture to Make Money
Have you heard of Taylor Swift? Of course. But have you heard of the Swift Effect? CNN recently reported on the phenomenon of the effect Taylor Swift’s Eras Tour is having on the travel industry. As airlines increase seats to locations to coincide with concert dates (bringing enormous wave after wave of Swifties to the […]
Why & How to Grow Hotel Partnerships
The hospitality industry is overflowing with countless booking options, guest experiences, and special deals and discounts—each better than the last! Now more than ever, hoteliers must pull out all the stops to stand out. There’s only so much they can do on their own, but partnering with other companies allows properties to diversify their services […]
Celebrate Spring with Style: A Hotelier’s Guide to Easter
The last of the Valentine’s Day chocolate has barely been finished and there’s already another sweet (and potentially profitable!) holiday around the corner. Easter is celebrated by 80% of Americans, and if you play your cards right, they could celebrate with you. Here’s a quick guide for independent hoteliers to make the most of this […]
Love the Locals: How to Spice Up Your Staycation Offerings
Even as travel has opened up, staycations remain an appealing option for many potential guests. According to a 2022 survey by The Vacationer, 67% of respondents said they had taken a staycation or planned to take one that year. And why wouldn’t they? They can explore new facets of their local area… and order room […]
How to Maximize Black Friday Bookings
People don’t have to spend Black Friday in a tent outside Best Buy, huddling for warmth and wondering if that new smart TV is worth it. There are alternative items and experiences they can purchase, i.e., a stay at your hotel. Customers are ready for special offers this time of year—we’ve all seen the bright […]
Repackaging Hotel Packages
Every hotelier wants to add revenue, whether you’re looking to increase direct bookings, lift your ADR, or find the right promotional rates. But you’ll need more than four walls and a reasonably priced bed to keep your guests coming back. The advice you’ll find time and again is to create value-added packages, so we thought […]
How to Get Guests to Spend More at Your Hotel
Knowing your target market, crushing your marketing strategy, and providing the right kind of monetized amenities and services are essential for getting your hotel guests to spend more, but there’s another important part of the equation—the right technology. Inspiring your guests to spend more starts before they even set foot on your property. If your […]
Drive Hotel Occupancy & Revenue with Creative Staycation Packages
Preparing for the end of a year that most of us are happy to be rid of, we look ahead with plans for a much better 2021 as we continue to learn to live and travel in our new reality. For most lodging operators, this holiday season will look very different from the last, but […]
A Hotelier’s Guide to the Holiday Season
You’re probably just beginning to take down your Halloween decor, but pretty soon you’ll have new decorations to put up. Christmas is fast approaching, and you need to be prepared. The holidays are an excellent time for hotels to increase occupancy, up-sell bookings, and delight guests. So, it’s time to start planning. Here’s a quick […]
Pillow Mints and Pumpkins: A Hotelier’s Guide to Halloween
The summer is ending here in the Northern Hemisphere. We hope it was a good (and profitable) one. But there isn’t any rest for a hotelier, so it’s time to turn your attention to the fall. With the busy season slowing down you should start thinking about new ways to boost occupancy and generate buzz for […]
A Hotelier’s Guide to Valentine’s Day
Ever feel like you’re in a marketing rut? It can be challenging to find new and exciting ways to connect with customers and improve your bottom line. Fortunately, there are moments sprinkled throughout the year that offer unique opportunities to mix things up: Holidays! Whether it’s New Year’s Day, Easter or Halloween, public holidays are […]
How Independent Hotels Can Boost Bookings This Valentine’s Day
Love and travel go hand in hand and so many properties take advantage of Valentine’s Day to attract more bookings. In fact, as a hotel, it can be hard to stand out among all the other hotels touting red roses, bubbles and chocolates. To be irresistible, try doing something a little different. Whether promotions are […]