The last of Valentine’s Day chocolate has barely been finished and there’s already another sweet (and potentially profitable!) holiday around the corner. Easter is celebrated by 80% of all Americans, and if you play your cards right, they could be celebrating with you. Here’s a quick guide to help independent hotelier’s make the most of this Easter holiday.
Easter weekend is all about spending time with family. Hosting events and offering Easter-related activities for all ages is a great way to not only score over-night guests but build relationships with local families as well.
Easter brunch >> If your property has an on-site restaurant, hosting an Easter brunch is a no-brainer. You likely already offer the trendy meal on regular weekends, which means all you need is a little Easter-themed spruce for the special occasion. Think about using spring flowers in your centerpieces, including hints of pastel, and maybe even folding the table napkins into little Easter bunnies.
Easter egg hunt >> Interested in going beyond a traditional Sunday brunch? Easter egg hunts are an excellent activity to get the family outside and moving around after filling them up with eggs Benedict. And they can be exactly as elaborate as you choose to make them. Depending on the time and resources you want to invest in the event you can go as simple as hiding plastic eggs filled with candy on-property or as complex as an off-site, technology-mediated hunt.
Other ideas >> Looking for other ways to make the holiday special for your guests? Egg decorating and petting zoos are always a hit with the kids (and many adults!). Regardless of what activities you decide to offer, make sure to take pictures! They can be used for social media posts just following the holiday as well as in marketing collateral for the next year.
Create a Special Package
Whatever events and activities you decide to offer at your property (or even if you aren’t offering any), you should consider creating a special Easter package to capitalize on the holiday. If you’re hosting an event, include tickets to it. If not, spruce up the package with Easter chocolates and breakfast at your restaurant.
Once you’ve done all the hard work of putting together special Easter events and packages, you need to promote them! As usual, promotional efforts should include strategies for social media and email.
Social media >> As the holiday gets closer, begin sharing Easter-themed content that shows how excited your property is to celebrate. This can even include behind-the-scenes photos or videos of staff preparing for the weekend (social media is all about personal content after all). In addition to posts that promote your special packages and on-site activities, you could also hold a social media contest (where participants must like and comment on your content for a chance to win).
Email campaign >> Never miss the opportunity for a good email campaign. Holidays are a great reason to send a note to all the guests in your database. Wish them a happy Easter and invite them to come down and celebrate with you.
Decorating your property is the final (and most fun!) step for Easter weekend preparations. The guests have committed, so now you just need to make the place festive. Embellish the front desk and guest rooms with fresh flowers, Easter eggs, and complimentary chocolates.
Holidays are an excellent opportunity to attract overnight guests and build strong local connections at the same time. Whether it’s a special brunch or an extravagant egg hunt, offering families a place to spend the Easter weekend together can be great exposure in your community and a lot of fun for everyone.