Wellness Travel Trends for Boutique and Spa Hotels
In today’s fast-paced world, the concept of getting away from it all has taken on a whole new meaning. People aren’t just looking for relaxation; they’re seeking a genuine escape, a chance to rejuvenate, both mentally and physically. While jetting off to a faraway, all-inclusive resort might be one option, there’s a growing trend towards […]
Amenity or Annoyance: How Does Your Hotel Wi-Fi Measure Up?
In the modern age of hospitality, where smartphones are practically glued to our hands and laptops are as common as room keys, hotel Wi-Fi isn’t just a luxury—it’s a necessity. But is your property’s Wi-Fi an amenity that guests can’t live without or an annoyance that leaves them frustrated and ready to check out early? […]
How to Use Booking Engine Data to Boost Bookings
To entice guests, you have to know about them—their demographics, their likes and dislikes, and what they consider a great experience. You can use your online booking engine to collect this data, and if not surprise them, at least delight them. If you don’t have a direct online booking engine, you need one. Not only […]
8 Ways to Avoid Employee Burnout
Burnout is a crucial reason why so many in the hospitality industry have left. Even before the pandemic in 2019, eighty percent of those in the food service and hospitality sectors reported feeling this way, and the job has only gotten harder since, with increased customer expectations, intense cleaning protocols, and staff shortages. Staff shortages […]
7 Simple Ways to Personalize the Guest Experience
Today’s travelers seek personalized guest experiences, which in turn require robust, flexible hotel technology. Personalization is no longer a trend—it’s an expectation. However, it doesn’t have to be complicated or expensive. In fact, small, independent lodgings are perfectly positioned to curate individualized stays for their guests. Here are seven simple ways to do it. Build […]
What Guests Want From a Boutique Hotel Stay
Demand for boutique hotel stays has increased by 8% year over year, outpacing same-class U.S. hotels by 2%. This is fantastic news for boutique hotels. Understanding why this trend is happening and why guests are gravitating towards smaller establishments can help you ensure that your boutique hotel meets guest expectations and capitalizes on this growing […]
How to Create a Successful Micro-Hotel Experience
Micro-hotels are just that, micro. Ever wondered as a kid what it would be like if your bed took up your whole room? Your guests can find out. These hotels can be a blessing for travelers on a budget and often come with unique setups, ranging from tiny rooms to capsules to repurposed sewer pipes […]
WebRezPro Wraps Up Q1 2024 With Multiple Recognitions From Gartner Digital Markets
WebRezPro is proud to announce that we have been recognized as a leading 2024 software brand across Gartner Digital Markets in their hotel management and vacation rental categories, with badges from Capterra, Software Advice, and GetApp. Leading brands are decided based on a variety of factors including popularity, usability, and user reviews. WebRezPro consistently stood […]
Not Just a Pretty Room: Selling an Experience
From Baby Boomers to Gen Z, today’s travelers want more than a standard room to sleep in—they want a stand-out experience backed by convenience, luxury, and personalized customer service. When shopping for a place to stay, guests seek properties that give them something to connect to emotionally, such as a unique story or the promise […]
Beyond Green: Redefining Sustainable Hotel Practices
In the realm of hospitality, the term “green” has been thrown around like confetti at a wedding for ages, but where do we stand in 2024? While we’re all familiar with the basic ‘save the planet, reuse your towels’ routine, it’s evident that it’s time to do more. Today, green hospitality must trade in token […]
7 Ways to Attract International Travelers to Your Hotel
As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […]
5 Tips for Making the Most of Your Hotel Lobby
Your hotel’s lobby is the heart of your hotel. Could it be doing more for your bottom line and your guests? With a little forethought and planning, your property’s lobby could be much more than just a place to check in. Here are five tips to make the most of your lobby and transform it […]
Taste Test: Key Considerations Before Opening a Hotel Restaurant
In the cutthroat world of hospitality, standing tall amidst a sea of competitors can feel like scaling Everest in flip-flops. Guests frequently go straight to the room rate when perusing online booking platforms or Google’s Hotel Room Search. And who can blame them? But here’s the rub: succumbing to a perpetual price-slashing frenzy might just […]
Peak Season Prep: An Independent Hotelier’s Checklist
As we head into summer in the Northern Hemisphere, properties are gearing up for peak season. This preparation can both excite and intimidate lodging providers. On one hand, occupancy and revenue are up (yay!), but on the other, the pressure is on to maintain top-notch service with less time and more stress (eek!). It’s a […]
How to Host Weddings at Your Property
It’s the season for bluebells and wedding bells. While you can’t give a couple a happily ever after, you can make their wedding a happily memorable experience. (Unless a guest decides to wear white, then there’s nothing you can do other than a red wine spill.) Independent hotels have an advantage for snagging private events; […]
Congrats to Our WebRezPro Clients Who Made Tripadvisor’s Best of the Best List!
Every year Tripadvisor announces the “best of the best” in a variety of travel industry categories based on ratings and reviews over twelve months. These winners are chosen by the most important decision makers—the guests—and have made it to the top one percent of Tripadvisor listings. We’re excited to announce that several WebRezPro clients are […]
Sizzling Summer Marketing Ideas for Hotels
With the promise of long, warm days and lazing outdoors, hotels are kicking off their summer marketing campaigns. While occupancy tends to be higher during the summer, the market is competitive as travelers put their time and effort into planning these much-awaited getaways. Whether you’ve noticed peak occupancy slipping or simply want your property to […]
Mastering the Art of Adventure: How to Capitalize on the Adventure Hotel Trend
Travel continues to soar at sky-rocketing rates since the pandemic as everyone and their dog seems to want to get out and explore. Among the many trends this year, adventure hotels are at the fore, attracting those guests who are the most active and adventurous. According to the Outdoor Industry Association, the number of outdoor […]
Mobile Marketing Tips for Independent Hoteliers
Mobile is here to stay. It’s quick, convenient, and travelers want to use it to research, book, and share their trips. As of 2021, almost 50 percent of online travel sales happened via mobile, but it isn’t only the booking that occurs there. Many travelers research destinations and lodgings on their phone before opening their […]
8 Ways to Improve Guest Satisfaction and Your Online Reputation
With endless travel booking options, enticing social media posts, and countless online reviews, guests have the pick of the litter and, therefore, increasingly high expectations of lodging providers. Focusing on offering next-level service and boosting your property’s online reputation is your key to standing out from your competitors and maintaining customer loyalty. 1. Gather and […]
How to Make Your Hotel’s Social Media Giveaway a Success
Social media is a critical part of the marketing mix for independent properties and drives internet word of mouth. Succeeding on social media enables you to raise brand awareness and move potential guests along the marketing funnel. One of the ways hotels—and other businesses—increase awareness on social media is through giveaways. Everyone loves free stuff, […]
3 Ways to Break Down Data Silos at Your Hotel
A data silo is a collection of data clustered away in one system, section, or department that other parts of the organization cannot access easily (for instance, if each department had their own excel spreadsheet and refused to share). Data silos present a problem for your property for multiple reasons. They make it challenging to […]
10 Ways Independent Hotels Can Increase Direct Bookings
Creating a strategy to increase direct bookings not only slashes commission fees and increases profit but builds customer relationships and loyalty by offering unique, personalized incentives and services for booking direct. Your direct booking channel is also the only one you have complete control over, so it’s worth cultivating on that basis as well. An […]
Free Digital Marketing Tools for Independent Hoteliers
From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers! These tools aren’t just budget-friendly (obviously), they also spice up your marketing game without costing a dime—just your time. […]
