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Selling the Experience: How to Market Effectively to Today’s Travelers
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great
A recent study conducted by Expedia and The Center for Generational Kinetics, found that 74% of Americans value experiences over things. That’s great
In the past, vacationers and those traveling for work were distinct demographics. And they were marketed to in very different ways. But a
What travelers are looking for in a hotel has changed a lot over the years. While run-of-the-mill chain hotels were favored in the
Independent hoteliers have a huge job. To run a successful lodging operation, they must oversee on-site operations, hire and manage staff, and develop
Large hotels have been in the private function game for a long time as they had the traditional banquet halls typically favored for
Occupancy is the name of the game in the hotel business. You need to fill rooms in order to be successful. But how
People are very dependent on their phones and tablets—especially when they travel. In fact, a recent study found that mobile devices are considered
As more and more of the workforce has begun telecommuting (at least part-time), a new demographic has emerged in the travel industry. No
In an industry as competitive as hospitality, finding a way to stand out from the crowd is imperative. Whether it’s luxurious rooms, breathtaking
As tech solutions have transitioned to cloud-based systems, the concept of the hotel lobby has suddenly become amenable to a complete restructuring. Without
Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted
Online travel agencies (OTAs) are here to stay. And that’s okay; when used well, they can be an extremely valuable marketing tool. But
Knowing your clientele and building value-added packages are both good pieces of marketing advice. However, recognizing what to do is quite different than seeing
Running a lodging operation is a complicated task involving a lot of moving parts. Hoteliers must manage reservations, communicate with guests, and oversee
It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel
For anyone in the hospitality industry, customer satisfaction is priority number one. Happy guests become loyal guests whose engagement and advocacy help spread
The temperature is rising here in the Northern Hemisphere, and summertime is finally in our sights. Hoteliers far and wide are heading into
The Average Daily Rate (ADR) is one of the key metrics to measure the performance of a hotel. Because rooms are priced differently
The Palms Hotel Fire Island is a premier hotel on the famed automobile-free Fire Island, New York, just 45 minutes from New York City!
Today’s savvy nomad has realized that the hotel experience is an integral aspect of travel. Hotels are no longer merely the place of
Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest
It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute
Every year TripAdvisor acknowledges top hotels around the world with the unveiling of their Travelers’ Choice awards. Using the millions of reviews collected
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access