
Mastering the Art of Adventure: How to Capitalize on the Adventure Hotel Trend
Travel continues to soar at sky-rocketing rates since the pandemic as everyone and their dog seems to want to get out and

Travel continues to soar at sky-rocketing rates since the pandemic as everyone and their dog seems to want to get out and

Mobile is here to stay. It’s quick, convenient, and travelers want to use it to research, book, and share their trips. As

With endless travel booking options, enticing social media posts, and countless online reviews, guests have the pick of the litter and, therefore,

Social media is a critical part of the marketing mix for independent properties and drives internet word of mouth. Succeeding on social

A data silo is a collection of data clustered away in one system, section, or department that other parts of the organization

With Mother’s Day coming up, many properties are enticing moms to stay and play (and brunch!) with special offerings. Like other popular

Creating a strategy to increase direct bookings not only slashes commission fees and increases profit but builds customer relationships and loyalty by

These days, camping doesn’t always mean pit toilets and a slowly deflating blow-up mattress. Glamping (glamor + camping) has taken off with

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good

Spring is on its way, and guests will want to venture outside without a snow jacket. However, they don’t need a 50-acre

Flexibility is a major priority for travelers today. Over a half of travelers who responded to a recent Expedia Group survey said

***Guest post from Breezeway, a WebRezPro partner*** In today’s rapidly evolving digital landscape, hospitality businesses are constantly seeking innovative ways to enhance

Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests. Add in OTA commissions, transaction fees, and

Booking a hotel can make guests anxious. It’s a risk, and they want to be sure that your property is the best

Creating, promoting, and stocking hotel merchandise is a significant undertaking for busy hoteliers. However, the potential payoff can be worth it. Travelers

Both management and hotel staff need access to current, accurate information about the property. For instance, the accounting department needs metrics, such

Have you heard of Taylor Swift? Of course. But have you heard of the Swift Effect? CNN recently reported on the phenomenon

Last-minute bookings are bookings that arrive days, hours, or minutes before the guests do. While these bookings can be trickier to handle

Being a small, independent hotel competing with big chains can feel like a David and Goliath scenario. While brand giants possess resources

You can better manage what you measure. Knowing your numbers lends valuable insight for hoteliers as they plan and strategize for the

Consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews help them decide what to buy

Your hotel website is your carefully designed lobby on the internet, and like your lobby, it needs people to make it work.

The goal of any business is to make money. But it’s not all about revenue. Think about it this way: If you

Modern hotel technology can streamline operations, increase revenue, and enhance the guest experience like never before. But investing in new tech can