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Client Spotlight: Fernie Central Reservations

Fernie Central Reservations manages 50 upscale properties in the popular mountain town of Fernie, B.C., Canada. From mountainside chalets to downtown condos, this thriving vacation rental company provides discerning guests with luxury accommodation and its owners with superb property management services.

Since opening their doors in 2007, Fernie Central Reservations’ Co-owner and Sales Manager Chris Mullin knew that automated property management software was key to efficiently managing inventory and delivering premier service to guests and owners.

Images courtesy of Fernie Central Reservations

Managing a high-end portfolio of properties with all the bells and whistles requires flexible vacation rental management software that allows the Fernie Central Reservations team to keep on top of all aspects of their unique inventory:

  • Intuitive user interface
  • Reservation management
  • Channel management
  • Rental agreements and policies
  • Automated guest communications 
  • Owner portal
  • Booking and performance reports

WebRezPro provides Fernie Central Reservations with a fully integrated PMS that simplifies and streamlines both front- and back-office tasks.

“I love to automate everything and WebRezPro gives me that capability. We use the email templates to send off detailed check-in/out information, in-house updates, and Google review requests after a check-out,” said Mullin. Behind the scenes, Mullin uses the system to send out weekly reports to their maintenance staff to notify them when a guest is checking in or out so that guests always arrive to a hot tub that is clean and hot.

WebRezPro offers the high level of flexibility a busy company like Fernie Central Reservations needs. “I can have different cancellation policies for high and low season and at different properties. I can do anything that I can imagine to make my business work how I need it to work,” commented Mullin.

Their property owners are impressed too: “Our owners love the owner’s portal as they are able to see availability, nightly rates, reservation revenue, and owner/guest bookings all in one place. If an owner wants to come out to visit their property, they can easily see availability, confirm the booking and receive instant confirmation.”

A successful solution

Fernie Central Reservations has been using WebRezPro to manage their vacation rentals and bookings since 2007. Since then, they’ve grown to become the leading vacation rental company in the Elk Valley.

Over the years, WebRezPro has helped Fernie Central Reservations automate operations to continually improve efficiency, customer service and revenue. When the pandemic hit, WebRezPro provided the tools Fernie Central Reservations needed to navigate changing travel restrictions and procedures, including automated guest communications and contactless check-ins.

In WebRezPro, Fernie Central Reservations has a partner, not just a tech solution.

“I am a bit of a WebRezPro techy nerd and strive to continually tweak and fine tune to keep operations running perfectly. I love to automate, automate and automate. Anytime I talk to one of your tech team members, they are incredibly well trained,” said Mullin. “Your customer service is second to none.”

Read the complete case study to learn more about Fernie Central Reservations’ experience with WebRezPro.